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Brand: Starbucks Coffee Company
Application: Starbucks
Platform: Blackberry, iOS and Android

Campaign Objective:
The Starbucks app aims to increase the loyalty of Starbucks customers by offering them extra services that are designed to make finding their nearest Starbucks and managing their Starbucks accounts easier.

This application includes all the features that one would expect from such an app (store locator, drinks builder, food/coffee menu, job availability and manage their rewards card functionalities).

On top of this, having been one of the first brands to embrace NFC, the Startbucks app allows their customers to use their mobile device in order to pay for their drinks by scanning the code generated by this app. Consumers can also check their Starbucks card balance, reload it, view their transactions or transfer balances to another card.

Also, this new version of the Starbucks app introduces the concept of eGifting. This allows you to send virtual Starbucks Cards on the go to your friends through email or Facebook!

MobiAD Comments:
This application is one of the few brand applications that actually create value for customers. Starbucks is very focused on improving the entire experience, including the commercial interaction, and the features built into their apps will prove very helpful for users.







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