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Meffys 2011 Winners Announced!

At a gala event in London, MEF, the global community for mobile content and commerce, announced the winners for the 2011 MEFFY awards.

Winning companies included Coca Cola, AKQA, Shazam, CBS, Apple, RIM, Velti, Ericsson, and Hungama.

See the complete list of all winners here.


This year the winners were selected after five days of judging by representatives from over 40 companies, publications and analyst houses (including Jim Cook from MobiAD News.). Now in their eighth year, the 2011 MEFFY submission highlight the most innovative and successful apps, services, content, business models and technology from across the globe,

Best Ad Campaign
The Coca Cola Company for Sprite Slam Dunk 2011

Best Blockbuster App
Research In Motion for BlackBerry Travel

Best Brand on Mobile
Velti and Ericsson IPX for A&N Mobile CRM

Best Content
AKQA for Nigella Quick Collection

Best Content Discovery & Personalisation
Shazam for Shazam for TV

Best Game
Electronic Arts for Dead Space on iPad, iPhone and iPod touch

Best Innovation in a Mobile First Market
ForgetMeNot Africa for their Message Optimiser

Best Innovative App
Onavo for Onava Data Shrinking App for iPhone and iPad

Best Innovative Business Model
Hungama Mobile for Vishal & Shekhar Mobile Music Concert

Best M-Commerce Service
Eagle Eye Solutions for Karen Millen Mobile Gift Vouchers

Best Mobile Connected Device
Apple for iPad2

Best Mobile Website
CBS Interactive for CBS.com

Best Music Service
Aspiro Music for WiMP

Best Social Media Service
Movellas for Movellas

Best Technology Innovation
OnStar for Onstar Mobile App

Best TV & Video Service
Saffron Digital for Media Hub


03.07.2011    Tags: , ,
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