MobiAD Archives

Mobile Apps: Women vs. Men

battle_of_sexes_small.jpgMany factors affect consumers’ behaviour when it comes to advertising – and it should come as no surprise that there are significant mobile ad differences between men and women.

Ad mediation company inneractive has released some fun information about the difference between men and women in the area of mobile advertising.

inneractive periodically releases infographics – diagrams or images specially designed to present and illustrate some specific market facts.

The infographic below looks at how factors such as CTR, eCPM, favorite app categories, and mobile OS choices are affected by gender. It is based on data collected through their ad mediation platform which connects to 80 ad networks.


05.09.2011    Tags: , ,
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