Mobile marketing and advertising have generally become mainstream by now, and along with this has come an increasing appreciation for the importance of mobile search.

Now publications traditionally focused only on PC based SEM are actively discussing and analyzing mobile search. Recently in MediaPost’s SearchInsider publication, Aaron Goldman wrote an article listing 15 interesting and potentially significant statistics about mobile and search.

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We found the statistics quite interesting and fun, and have listed a few of them below. Go to the MediaPost site to read the full article.

#1 – By 2012, there will be 5 billion mobile devices in use.
This is roughly equivalent to 70% of the entire world’s population!

#2 – Penetration of smartphones stands at about 40% in both Western Europe and the U.S.
And the more smartphones, the more searches as it’s much easier to type and navigate the Web on a smartphone than a standard phone.

#3 – Mobile makes up about 15% of all Google searches, and about 20% of searches globally for Yahoo.
That’s 528 million mobile searches per month through Yahoo sites (based on comScore query volume).

#4 – Nearly 30% of all mobile search queries are with local intent, compared to just 16% for the PC.
The implication for companies is clear: If you have a physical location, its a better idea to try to get people to visit your shop, rather than use search to steer them to a website.

#5 – 43% of mobile Internet usage happening in home, and 86% of mobile Internet users surf the mobile Web while watching TV.
Mobile isn’t just for people on the move. Perhaps people are just too lazy to pull out their laptops when it’s just to do a quick search.

#6 – 43% would give up beer if they would otherwise have to give up their smartphones.
This is a statistic I haven’t seen before!

#7 – 48% of mobile ad clicks are accidental.

#8 – In Japan, the average consumer has 45 mobile apps installed on his phone, compared to 23 for the U.S. and U.K.
Implying that as the US and UK regions mature, there still is a lot of room for growth in the apps market.

Go to the MediaPost site to read the full article.

01.12.2011    Tags: Mobile-Search