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Google Show Huge Growth In Christmas Mobile Shoppers

iphone-christmasgift.gifGoogle has released some interesting data indicating that 44% of Christmas gift searches will be done via mobile this year compared to 20% last year and less than 2% in 2008.

This shows a huge year on year growth of almost 150%. Once the Christmas season is past, an ongoing growth rate of 35% predicted. This compares to desktop where Google only expects to see a 2% growth over the same period.

Google released data on shopping related searches for the US which shows very rapid growth over the year, with very strong peaks just before Christmas.

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Simon Morgan, Google UK head of mobile advertising, said: “There is a great opportunity for businesses to reach their customers where they are; on mobile. Advertisers can take advantage of innovative mobile ad features to drive people to their web properties, increase footfall, or even grow phone traffic.

In the UK there are 3 spikes in mobile search during the festive period:

  • At the end of November, as consumers receive their last payday before Christmas
  • Just before Christmas Day, as last minute shoppers panic having not bought all their presents
  • At the start of the January sales

Google advises companies to make the most of this growth by integrating their mobile, tablet, TV and desktop advertising in order to maximise ROI.

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22.12.2011    Tags: , ,
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