Kaiser Kuo, group director, Digital Strategy at Ogilvy, China, wrote an interesting article in Contagious last week, looking at the emerging mobile advertising market in China.
With the number of mobile phone subscribers in China rapidly approaching 500 million – which is three times the number of PC internet users in China – there is a lot of activity in this market. The article looks at the many startups that are springing up in this area, as well as the current state of mobile advertising (with the majority being push messages, sometimes known as spam).
He wraps up with a list of “10 Tips for Mobile Marketing in China”, which we have reprinted below.
Actually, this sounds like excellent advice for ANY market!
To read the full article, click HERE.
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