The majority of mobile phone users welcome offers sent to their device via SMS, a study by YouGov has found.
65% of people like receiving offers on their mobiles, while a surprising 75% of smartphone users said they prefered to receive adverts by text message.
However, 83% of respondents said they would rather receive two or fewer offers every month, and 72% would be willing to change service provider if they started to get third party adverts.
YouGov is one of the world’s largest research organisations, providing consultancy to firms across the media, political and technological world.
For further information on the study, see the infographic below: