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Walmart And P&G Team Up For
Mobile Shopping Campaign

pg-walmart.jpgDespite being the biggest retailer in the US, Walmart has never managed to make it in New York or other urban centers.

However a recent campaign launched in partnership with Proctor & Gamble aims to change this by making the most of their mobile and e-commerce platforms.

The @PGMobile campaign involves trucks visiting various locations in New York and Chicago featuring QR codes for several P&G products that can be bought from Walmart’s.

walmart-truck.gifUsers can scan the QR code in order to purchase the product through Walmart’s e-commerce platform. The vans also came with half a dozen helpers in order to explain to consumers how to use QR codes and give out free samples.

“We truly believe that’s the future. But people have yet to really adopt buying consumables online,” said P&G spokesperson Tim Marrin. “We think having free delivery, and getting this message out to urban shoppers who don’t have access to Walmart stores, is a great first start.”

korean_virtualstore.gif“Virtual stores” and “pop-up stores” have become more popular around the world in recent months as a new way to engage with consumers. Read about similar campaigns by Tesco in South Korea and Argos in the UK .

In addition to the vans, Walmart is also providing printed “menus” so that consumers can continue to shop this way even when the van is not locally available.

The campaign also had a twitter component allowing people to request that the trucks visit their neighborhood.

18.08.2012    Tags: , ,
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