MobiAD Archives

A Daily Deal App – Tailored Just For You

dealboard.gifLondon and Seattle-based tech company nFluence have announced the release of dealBoard 2.0, the follow-up to its original app released in January.

dealBoard collects information on what brands consumers like, and delivers them daily deals based on this – like a more user-specific Groupon or Living Social.

The app works by getting users to “Like” or “Dislike” brands allowing them to build up a profile of that consumer’s brand preferences which is then used in order to send them selected other discounts.

nFluence Media’s CEO Henry Lawson, said: “We want to see users retake control of their digital presence and leverage their interests for themselves rather than being served what the black box says should be right for them.”

“Far too many marketing messages today fall on deaf ears; just take a look at Facebook needing to send 2,000 messages to get a single response! We have created a technology that will improve the relationship between marketers and consumers to make it a win-win for both parties.”
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