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MEFFY 2012 Finalists Announced

2012-meffy-120×120.gifMEF has announced the finalists for the 2012 MEFFY awards. In the Brand on Mobile category, 5 campaigns were selected as finalists, including a popular snack food brand, a Wii game, a cinema chain, and a dairy products company that used Augmented Reality at the Rio Carnival!

See the complete list of all finalist entries here; the final awards will take place September 12 in London.


This year the finalists were judged by an international panel of over 30 academics, analysts, VCs, and journalists (including Jim Cook from MobiAD News.). Now in their ninth year, the 2012 MEFFY submissions were notable in that over 25% of the entries were from mobile start-ups, reflecting the continued development of the mobile ecosystem and its often disruptive innovation.

2012 Meffys Shortlist

(in alphabetical order)

Brand on Mobile Award:
Crispin Porter & Bogusky for Just Dance 3 – Autodance
Crispin Porter & Bogusky for Pringles Crunch Band
Grupo.Mobi for Augmented Carnival
Millennial Media for Activision Modern Warfare 3
Prezence Digital for Ster Kinekor Mobi

Content Service Award:

Hungama Mobile for Sanjeev Kapoor on Mobile
Nazara Technologies for Games Club
PERFORM for Al Jazeera Sport Mobile Apps
Voddler for Voddler Lumia Movie Night
Yala Music for Yala

Consumer Trust Award:

Kaspersky Labs for Kaspersky Mobile Security
Lookout for Lookout Mobile Security
nFluence Media for nFluence ‘Brand Sorting’ Technology
NQ Mobile for NQ Mobile Security
Vodafone Group Services for Vodafone Guardian

Discovery & Engagement Award:

mBlox for Rio #5
Millennial Media for Activision Modern Warfare 3
Movellas for Movellas on iOS and Android
Rancard for Rendezvous
Yala Music for Yala

Innovation Award for App:

Bardowl
Digicave, International Celebrity Networks, Plum Pictures and Qualcomm for James May’s Science Stories
Citibank Tablet App
Mapfia
Shhmooze

Innovation Award for Growth Markets:

biNu for biNu Social Network and Content Platform
Comviva for Lend Me Balance
DOTGO
Digital Craft Studios for Prowork
Twinpine for Twinpine Mobile Advertising Network

Innovation Award for Monetization:

adaffix GmbH for adaffix Caller Lookup App
Digital Foodie for Foodie.fm
GamesAnalytics for Predict™ Platform
GetJar for GetJar Gold Virtual Currency
Zed for Quiz Challenge

Innovation Award for Technology:

Bolser for Bringing the Museum of London to life with NFC
Calltrunk
O2 for JetSetMe
PlayPhone for PlayPhone Social Gaming Network featuring POP
TIMWE for NFC Launcher

Life Tools App Award:

3 Sided Cube for First Aid for British and American Red Cross
Bloomberg LP for Bloomberg TV+ app
Editora Abril S/A for VEJA Comer & Beber 2012 (VEJA Eat & Drink 2012)
NQ Mobile for NQ Mobile Vault
The Associated Board of the Royal Schools of Music for ABRSM Aural Trainer

m-commerce Award:

Barclays Bank Plc for Barclays Pingit
Comviva for mobiquity mPayments
Ericsson IPX and ATAF for Italy’s First Mobile Ticketing System
iZettle
Two Bulls for CatchOfTheDay

Publisher on Mobile Award:

Editora Abril S/A for 24 horas Veja.com
Financial Times for FT Web App
Metro for Metro Tablet Edition
Polar Mobile for talkSPORT mobile app
The Associated Board of the Royal Schools of Music for ABRSM Aural Trainer

Social & Entertainment App Award:

Bolser for V Festival mobile app
CBS Interactive for GRAMMYs Live App
Electronic Arts for The Sims Freeplay on iOS and Android
Planet Rackus Ltd for Ma3Racer
Yala Music for Yala

Social Responsibility and Development Award:

Afroes for Moraba
Arogya World for mDiabetes with Nokia Life
Apps for Good
eLimu
Indosat & Nokia Life for Info Wanita

Learn more about the 2012 MEFFY Awards HERE.


07.07.2012    Tags:
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