This article in the Guardian Unlimited by Victor Keegan takes a look at the implications of various mobile data rates on mobile content. Andrew Bud, Executive Chairman of mBlox, explains his view that neither the current “pay per megabyte” nor the upcoming “flat rate” schemes will work.

In Bud’s opinion, the only viable option is “bulk rate” data sold to content companies and intermediaries, who then include the cost of the data transport when they price the content. Its an idea that has worked in other industries.

Read the article HERE.