MobiAD Archives


BBC Sports fans prefer mobile
Almost 2/3 follow Wimbledon on mobile

bbc-mobile.gifPrior to this summer the BBC had made it clear that it saw mobile as an important part of its business in the future.

However it looks like the future may be coming sooner than expected, as figures for this summer’s big sports events show that the shift in how consumers watch their favorite sports has already started.

During this summers sporting highlight, Andy Murray’s Wimbledon victory, 64% of total content requests to the BBC sports site came from mobile devices. In addition, a record 1.03 million streaming requests came from tablet Devices.

campaign-infographic-draftv2-20-03-132.jpg

This of course is a good sign for the mobile marketing industry, as generally the the more popular a media channel is, the more valuable it will be for marketers and advertisers.

And this strong showing for mobile is not limited to tennis. Recently released consolidated figures have shown that live streams of this summers sporting action on the BBC (including Wimbledon, Formula 1, Moto GP and the Confederations Cup) where split:

  • 51% from a PC
  • 33% from a Mobile device
  • 13% from a Tablet device

This digital growth was replicated on social media with the BBC Sports Twitter feed getting over 100,000 new followers, while their Instagram account got nearly 15,000 new followers.


19.09.2013    Tags: , ,
del.icio.us
Interested in Mobile Marketing and Mobile Commerce?
Subscribe to MobiAD News
Get the newsletter!

Subscribe to MobiAD