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Ford has signed a deal with Channel 4 to run ads in front of the mobile video content on the Channel 4 mobile site.
Channel 4 has added expanded their mobile site to include a range of ad-funded video content, including clips from Desperate Housewives, Popworld, and Hollyoaks. The video clips are free, as they are funded by a 10 second pre-roll video from Ford.
This is what the home page looks like on the Channel 4 mobile site:
When you click on the “Best of C4 Vids” link, you get to choose what video clips to see. When you click on the Desperate Housewives link, you get to a launch page:
And finally, here are a couple of sample clips. The first is a sneak preview of the next episode of Desperate Housewives (with a Ford pre-roll ad).
[kml_flashembed movie="http://www.youtube.com/v/Qa1Qtdxf6mI" width="212" height="175" wmode="transparent" /]The second is an interview from Popworld (with a Ford pre-roll ad).
[kml_flashembed movie="http://www.youtube.com/v/kACwZ93oTLc" width="212" height="175" wmode="transparent" /]
The third is a ‘catch-up’ video for Hollyoaks (with a McCain Oven Chips pre-roll video).
[kml_flashembed movie="http://www.youtube.com/v/4sN3iJnaiPU" width="212" height="175" wmode="transparent" /]
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