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Desperate Housewives: Sponsored by Ford on Channel 4 mobile

desperate-1.gifFord has signed a deal with Channel 4 to run ads in front of the mobile video content on the Channel 4 mobile site.

Channel 4 has added expanded their mobile site to include a range of ad-funded video content, including clips from Desperate Housewives, Popworld, and Hollyoaks. The video clips are free, as they are funded by a 10 second pre-roll video from Ford.

This is what the home page looks like on the Channel 4 mobile site:

spacerdesperate-home.gif

When you click on the “Best of C4 Vids” link, you get to choose what video clips to see. When you click on the Desperate Housewives link, you get to a launch page:

spacerdesperate_2.gif

And finally, here are a couple of sample clips. The first is a sneak preview of the next episode of Desperate Housewives (with a Ford pre-roll ad).


[kml_flashembed movie="http://www.youtube.com/v/Qa1Qtdxf6mI" width="212" height="175" wmode="transparent" /]

The second is an interview from Popworld (with a Ford pre-roll ad).

[kml_flashembed movie="http://www.youtube.com/v/kACwZ93oTLc" width="212" height="175" wmode="transparent" /]

The third is a ‘catch-up’ video for Hollyoaks (with a McCain Oven Chips pre-roll video).

[kml_flashembed movie="http://www.youtube.com/v/4sN3iJnaiPU" width="212" height="175" wmode="transparent" /]


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