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US Navy “click to video” awareness campaign

navy.pngThe US Navy launched an innovative “click to video” mobile campaign targeted at raising awareness of opportunities in the US Navy.

Agency Campbell-Ewald utilized the TSM|Network from Third Screen Media. The ads ran on a variety of sites in several catgories, including entertainment, sports, news, weather. The ads were sent out with a “auto-play” feature for those phone enabled, and included a click to call banner.

A click through rate of over 3% was achieved, indicating that the video ads were well received by the target audience.

Read the press release HERE

08.02.2007    Tags: , ,
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