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FaceBook Revenue Growth
All Comes from Mobile Ads

facebook_profits2Facebook is one of the biggest technology success stories of the past decade – transforming from a social network with no apparent revenue model to a highly profitable, global phenomena.

In its last quarterly report, Facebook reported almost 1.5 billion monthly users, generating over $4 billion in revenue!

The amazing fact is that most of that revenue growth results from mobile advertising.

When Facebook went public in May 2012, their revenue was just about $1.2 billion per quarter. The vast majority of this came from desktop advertising, with a bit from payments. Mobile advertising revenue was essentially zero.

In the three years since the IPO, revenues from desktop advertising and payments have stayed almost exactly level. The the massive growth from $1.2 billion to $4 billion has been entirely due to the growth of mobile advertising, which now represents over $2.9 billion per quarter!


If there has been any doubt about Facebook’s primary business, this chart should clear up those doubts immediately.

Some other very interesting facts about Facebook from their quarterly report:

  • Facebook has 968 million daily active users, which is up 17% year-over-year
  • Facebook is very international, with only about 17% of the daily active users coming from the United States and Canada
  • CEO Mark Zuckerberg said that people spend 46 minutes per day on average across Facebook, Messenger, and Instagram

Also about Facebook:

• Facebook Uses Beacons To Enable Local Content Delivery

• Facebook “Retargeting” study: Mobile Ads not only work better, they are cheaper too!

• Mobile App Marketing: Facebook and the Heavyweights

28.08.2015    Tags: , ,
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