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Ad-funding “Rocks Your Mobile” in Germany

rock_mobile.gifGerman software developer Rock Your Mobile launches Call’n Cash technology. It allows ads to be distributed to mobile phones based on specific target consumer needs and profiles.
Call’n Cash is a new form of mobile advertising as it displays on the main user screen of the mobile phone before, during and after a call. The user automatically gets a predefined amount of money transferred to his user account for each call. At the end of each month, these sums are transferred to the user.

Depending on how many calls are placed, considerable amounts can accumulate over a period of time.


The Call’n Cash system also includes web-based user registration, statistical analysis for the advertisers, and user account balance information with possible connections to web-based sales tools.

Call’n Cash requires an application to be downloaded to the user’s phone. A viewer for the advertisement images along with an advertisement limiter is integrated into the mobile software client. Location based services can be integrated to allow direct regional marketing. Supported phone types are Symbian Smartphones, Nokia Series 60, S60 3rd Edition and UIQ as well as the majority of Java-based mobile phones.

Rock Your Mobile is at

24.07.2007    Tags: ,
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