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Celebrity Big Brother – Channel 4 (video)

cbb.pngChannel 4 has reported a tremendous increase in the number of video’s downloaded from their Celebrity Big Brother WAP site since the clips became ad-funded. (video)
In order to receive the video download for free, the viewer first watches a 10 second pre-roll video from well known consumer brands such as Domino’s Pizza, Pot Noodle, and Nintendo. Since moving from a “pay per view” model (£0.50 per video) to an “ad funded” model, the volume of videos downloaded has increased ten-fold, according to Channel 4.

Here is a Domino’s Pizza ad, followed by a Big Brother clip:

[kml_flashembed movie="http://www.youtube.com/v/CUbl5P24NqE" width="212" height="175" wmode="transparent" /]

Here is an advertisement for Pot Noodles, followed by a Big Brother clip:

[kml_flashembed movie="http://www.youtube.com/v/gXxVrHEQxQQ" width="212" height="175" wmode="transparent" /]

Pot Noodle
dpizza.png


09.02.2007    Tags: , ,
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