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Release: Kiwibox Monetizes Mobile Version of Web Site Through Advertising Partnership With Burst Media

Magnitude Information Systems, Inc. (“Magnitude”) disclosed today the following developments concerning Kiwibox.com, its primary business unit

NEW YORK, April 15 - Kiwibox, the first social networking destination and online magazine where teens produce, discover, and share content while connecting with friends, today announced a strategic partnership with Burst Media, a leading provider of advertising representation, services, and technology to independent Web publishers. The partnership is designed to monetize a mobile version of the Kiwibox.com Web site with mobile-specific advertising.

This agreement extends Kiwibox’s current mobile advertising strategy, which includes delivering age appropriate content to the highly sought after teen market.

“This is a definitive step forward in our strategy to create and monetize a fully interactive and rewarding wireless experience for our members and their friends with content geared exclusively towards our teen audience,” said Mike Howard, vice president of sales for Kiwibox. “With teens gaining access to more affordable and sophisticated handsets, providing them with a compelling mobile experience is an important part of Kiwibox’s strategy.”

The agreement, an extension of the two companies’ ongoing eight-year relationship, gives Burst and Kiwibox the ability to easily monetize available inventory on the fast growing mobile web. Burst Media currently runs several teen friendly advertisers on Kiwibox.com.

“Over the past eight years, Kiwibox has become an invaluable partner of Burst’s by providing us with creative advertising opportunities in one of the leading Web sites targeting teens on the Internet,” said Jarvis Coffin, chief executive officer of Burst Media. “The new mobile Kiwibox.com site deepens our relationship and allows Burst to offer advertisers a new way to reach Kiwibox’s great audience while ‘on the go’ with rich and engaging content. This is a very exciting opportunity for both companies.”

Kiwibox’s WAP service will launch in the second quarter of 2008, and will be available to the more than 1.8 million current Kiwibox members and their friends around the world.

About Kiwibox.com
Founded in 1999, Kiwibox.com is the first social networking destination and online magazine where teens produce, discover, and share content while making friends. Our members (called Kiwis) are teens “in the know” who regularly visit Kiwibox.com to enjoy personalized content while sharing their interest with peers. With more than 1.8 million registered members, Kiwibox is one of the leading distribution and marketing channels to connect advertisers with the highly sought after teen audience in a controlled and interactive environment.

About Burst Media
An online media and technology company founded in 1995, Burst Media is a leading provider of advertising representation, services and technology to independent Web Publishers. Burst Media levels the playing field for these independent web publishers and enables advertisers to reach finely segmented, engaged consumers as they visit Burst’s extensive number of interest-based sub-channels. Through its Burst Network and Burst Direct offerings, the company represents the broadest and deepest number of interest-based websites online. Burst also markets its ad management platform, AdConductor (TM), which empowers content web sites, online ad networks, and web portals to manage the complete process of ad sales and service. Burst Media is headquartered in Burlington, Massachusetts, with offices throughout the United States and in London, UK.


23.04.2008   
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