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Release: U.S. Cellular Selects JumpTap For Mobile Search And Advertising Solutions

Customers Get to The Web with Greater Ease through One-Click Access

BREW 2008 CONFERENCE, SAN DIEGO — May 28, 2008 — JumpTap, the leading mobile search and advertising solutions provider, today announced U.S. Cellular has selected the company’s industry-leading white-label search and advertising solutions. JumpTap and U.S. Cellular are committed to providing customers with the most dynamic and relevant mobile experience possible.

Through the agreement, U.S. Cellular customers will have one-click access to the Web, helping them quickly find the on- or off-deck content they’re looking for. JumpTap’s sophisticated solutions can draw from U.S. Cellular’s data and usage information to ensure only the most relevant search results are delivered, as well as provide more effective ad targeting for advertisers.

“Using JumpTap’s made-for-mobile solutions, our customers will find what they’re looking for quickly and easily,” said Alan D. Ferber, vice president of sales operations and chief marketing officer for U.S. Cellular. “This partnership helps us build the best mobile Web experience in the industry.”

“This agreement further substantiates the growing momentum amongst operators around the world to choose white label solutions that preserve their brand relationship with their subscribers,” commented Dan Olschwang, president and CEO of JumpTap. “Our solutions leverage network data for more effective advertising and guarantee the operator’s position in the mobile advertising value chain.”

Beyond on and off portal search, U.S. Cellular customers can access news, sports, flight updates, white pages, chat services, maps and directions through JumpTap’s vertical categories. Additionally, local and national content publishers and advertisers will be able bid on search queries to further hone their target market for each specific ad campaign.

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