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Release: MyScreen Secures $10 million Strategic Investment by Orascom Telecom

TORONTO – May 28 - MyScreen Mobile Inc. (“MyScreen”), is pleased to announce that OrascomTelecom Holding S.A.E (“Orascom”) has made a strategic minorityinvestment of US$10 million in MyScreen. After researching multiple mobileadvertising technologies, Orascom invested in MyScreen to exclusively allowMyScreen access to their 70 million + subscribers in the Middle East, Africa,South Asia and its affiliates’ (Wind Italy and Wind Greece) approximately 18million subscribers.

“With over 90 million handsets in the Orascom/Weather group of companies,we believe that MyScreen will play an important role in allowing us to pursueplans to include mobile advertising in our business model” said NaguibSawiris, Chairman and CEO of Orascom. Orascom Telecom is a leading globalmobile telecommunications company, operating GSM networks in high growthmarkets in Pakistan, Egypt, Algeria, Bangladesh, Tunisia, Zimbabwe and mostrecently North Korea.

Orascom is seeking new revenue sources that are first and foremostcustomer friendly and deliver value to their rapidly growing subscriber base.Michael O’Connor, Orascom’s Investment & Business Development Officer,commented that “After extensive research and evaluating several differentopportunities, we choose MyScreen as it is one of the most compellingopportunities we have seen in the past 10 years,” and added that “this was Orascom’s first strategic investment in a technology company.”

“We are delighted that Orascom believed that their subscribers must sharein the rewards of advertising dollars – the unique value added proposition forsubscribers opting-in to the MyScreen experience” commented Chris Meissner,EVP of MyScreen. With MyScreen, the subscriber is in control of what, when,and how they receive advertisements. Rewards are accumulated in eachsubscriber e-wallet account, and can be redeemed for high perceived value lowcost products and services such as ring tones, extra air time, musicdownloads, and games. “Extended reach, ease of use, specific targeting andmeaningful rewards we believe will make MyScreen the de facto standard inmobile advertising” commented Mr. Meissner.

MyScreen plans to apply for a senior exchange listing for its commonshares later in 2008. However, there can be no assurance that such a listingwill be made or accepted by any exchange or market quotation system.

About MyScreen

MyScreen is an innovative marketing and advertising tool within the mobilecommunication industry, establishing both a permission and incentive-basedmarketing model that allows mobile subscribers to be compensated for allowingtargeted advertisements to appear on their cell phone or mobile device in theform of images, SMS and video at the end of a call.

MyScreen is now strategically positioned to launch in any market globally. Advertisers wishing to participate should contact the advertising departmentat sales@myscreen.com; users wishing to become part of the launch are invitedto pre-register at www.myscreen.com.


09.06.2008   
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