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Release: INQ1 – The World’s Most Advanced Social Networking Phone – Brings Facebook to the Core of the User Experience, Exclusively on 3

• INQ, a new mobile handset manufacturer backed by Hutchison Whampoa, unveils first device based on a radical new user experience
• New mobile integrates Facebook into the heart of the handset along with Skype, Windows Live Messenger and Last.fm
• UK’s biggest 3G network and mass market pricing brings next generation of mobile internet communications devices to users from just £15 per month

London, 13 November: INQ¹, the world’s most advanced social networking mobile phone, is unveiled today and brings Facebook to the core of its user experience. The phone will be available exclusively from 3.

With millions of people accessing social media via mobile phones, 3 believes the combination of the handset, its network capability and pricing, will democratise access to mobile internet services on an unparalleled level.

INQ brings the Facebook experience to the INQ¹ with one-click access and live updates pushed direct to the front screen of the device. Skype, Windows Live Messenger, Last.fm are integrated into the heart of the phone and a host of other social utilities can be customized by the user. This makes the device the first ever real-time interactive, ‘live contact book’ with friends’ online status and Facebook profile pictures displayed against their contact details. In addition, the phone offers integrated RSS feeds, free Skype-to-Skype calling and unlimited free instant messenger capabilities. INQ¹ also allows you to directly upload pictures to your Facebook profile from its 3.2 megapixel camera. For these reasons, INQ refers to the INQ¹ as the first Social Mobile.

INQ¹ will be available free on a contract tariff from £15 per month offering unlimited free Facebook, Skype, Windows Live Messenger and web access, plus 75 minutes of calls to other networks, unlimited texts, unlimited email and unlimited free 3-to-3 calls*. £20 will get you all of the above but with 200 minutes of calls to other networks. INQ¹ will also be available on PAYG at £79.99 with internet packages available from £5 per month.

The device, developed by handset manufacturer INQ, also being launched today, is based on a new approach to mobile phone design. INQ, which is backed by Hutchison Whampoa, has developed INQ¹ in collaboration with the 3 Group in an effort to overcome the limitations of traditional design and internet functionality on handsets.

Frank Meehan, CEO, INQ, said: ‘The INQ¹ is the first device from INQ with a new take on mobile user experience, it’s about taking the things people love most about the internet and building them into the very heart of the phone. Mobile is still mostly about voice and text for the vast majority of users, but those same people use the internet to communicate every day with Skype, Instant Messaging, Facebook and email. The INQ¹ allows people for the first time to integrate their internet networks into their mobile so now their emails, instant messages and Skype calls are as simple to use as voice and text.”

“With our Hutchison Whampoa backing we’ve got the experience of providing compelling mobile internet services to nearly 20 million 3G customers around the world. This experience has taught us that traditional handset manufacturers just aren’t delivering what customers are demanding and so we’ve had to develop our own, unique device in order to overcome this.”

Kevin Russell, Chief Executive Officer of 3 UK, said: “3’s own exclusive handsets have already delivered the first unlimited data tariffs, the first free, open Instant Messenger services and the first fully-integrated Skype-enabled phone. INQ¹ takes these services, and more, to offer a uniquely powerful and competitively priced mass market internet phone. INQ¹ on 3 offers you the most sociable phone on the most sociable network.”

“Facebook has more than 120 million users worldwide and is as core to the phone as voice or text. Our network helps to unleash the power of these cutting edge handsets and offers consumers easy, great value access. We’re democratising and mobilising the internet.”

”We are really happy to be working with INQ to bring its customers a deeply-integrated Facebook experience on the new INQ¹ handsets,” said Mark Zuckerberg, CEO of Facebook: “More than 15 million Facebook users currently access the site through their mobile devices. This number has doubled over the past six months, and we expect it to continue to grow as people become even more familiar with handsets like the INQ¹.”

“With more than a million minutes of Skype-to-Skype calls each day on 3 mobiles in the UK, we are delighted by the rapid growth in Skype usage on mobiles since the 3 Skypephone was introduced just over a year ago,” said Scott Durchslag, COO for Skype. “We are very excited about the depth of the Skype experience that the INQ¹ offers, and see this as another major step towards our goal of giving our users even more options to take Skype with them whenever and wherever they go.”

“The INQ¹ is a great step in the direction of opening up the communications benefits of the internet for mobile consumers,” said Hugh Griffiths, Director of Mobile Services for Microsoft UK. “It brings together some of the most popular internet communications services, including Windows Live Messenger, in a way that we believe will bring the world of the mobile and the world of the internet closer together than ever.”


26.11.2008   
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