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Release: AdMob Launches Ad Unit for Android Applications

Innovative Ad Network Delivers Monetisation Solution for Android Developers

AdMob, the world’s largest mobile advertising marketplace, today announced that it has launched its first advertising unit for Android applications, enabling developers to monetise their applications on this new device platform. The first developers to leverage AdMob’s new Android ad unit in their applications include AccuWeather, Jirbo, and TapJoy.

AdMob’s new Android ad unit will also allow brand and performance advertisers to reach the rapidly growing base of consumers engaging with applications on their Android devices. Advertisers will be able to use these ad units to drive customer actions such going to the Android Market to download an application.

“Android’s open platform enables developers to build rich mobile applications that provide a great experience for users,” said Ali Diab, Vice President of Product Management for AdMob. “We are already seeing strong interest in developing applications for Android-based devices, similar to what we saw with the iPhone last summer, and are very excited to take the lead in helping developers monetise their applications on this fast-growing device platform.”

AdMob already serves ads on mobile Web sites on the Android platform and received more than 27 million requests in December 2008. Building on the initial success of the G1 device, Google’s new mobile platform looks to become a major force in the mobile industry with several new devices expected to come to market in 2009.

“We’ve partnered with AdMob to monetise our mobile services for several years now and continue to get great results working with them on our mobile Web site and in our iPhone application,” said David Mitchell, Director, Wireless Services, AccuWeather. “We are excited to extend this successful relationship with AdMob and start monetising our new Android application.”

More than 6,000 mobile sites and 450 iPhone applications are a part of AdMob’s publisher network worldwide, giving the company unparalleled reach.

About AdMob
AdMob is the world’s largest and highest quality mobile advertising marketplace, serving more than 4.6 billion mobile banner and text ads per month. Incorporated in April 2006, AdMob allows advertisers to reach their customers on the mobile Web and enables publishers to increase the value of their mobile sites. AdMob makes it easy for publishers to monetise their mobile traffic and for advertisers to target and reach customers on the mobile Web in more than 160 countries.

AdMob has been named a 2008 Technology Pioneer by the World Economic Forum, one of’s 2008 Companies to Watch, and VentureBeat’s Mobilebeat 2008 Best Overall Mobile Startup / Best Mobile Infrastructure Company. To learn more about AdMob, visit .

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