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GetJar Empowers Developers w/Mobile App Conversion for All Phones

SAN MATEO, USA and LONDON, UK, 20 April 2010– GetJar, the world’s second largest app store, today announced that it is the first to enable developers to measure the conversion rate of mobile downloads to actual users across all open platforms: Android, BlackBerry, Flash, Java, Symbian, Windows Mobile.

Developers want users, not downloads, but until now it was very time consuming to set up tracking codes and analytics to measure conversion of app store downloads to users. GetJar now automates this process, allowing developers to analyze the performance of their application by phone, country, and network.

“With GetJar conversion tracking, developers will know where their apps run, and where they don’t,” said Chris Dury, VP of Product for GetJar. “This conversion data will allow developers to improve their apps, increase conversion, and gain an advantage over the competition, by increasing users, not just downloads.”

Traditionally, there was no inexpensive way for developers to test their app on every phone. There are over 2,500 different mobile phone models that can browse the web and download apps and each of these phone models has different variations for carriers and versions over time. GetJar actually tracks 25,000 different variations in total. Even developers with the best intentions couldn’t possibly discover and test every carrier and firmware variation. Thus, users became defacto testers and were subjected to many apps that simply didn’t work on their phones.

In addition, the Conversion API used in conjunction with GetJar’s Pay per Download (PPD) promotion system, can help developers manage their cost per active user and optimize their marketing efficiency.

Developers can also host their apps on their own sites using GetJar App Download Page (ADP) and can track conversions for app downloads. ADP is a free, white label hosting solution for mobile app developers to deliver app downloads from their own Web sites and convert their existing traffic to mobile app users. Consumers simply click a download button and ADP automatically detects the phone and downloads the appropriate app version.

How to get Started with Conversion API
To get started, developers simply add a conversion code into their apps published on GetJar. When the app is opened for the first time, it will notify GetJar. Developers can then see the results in the analytics on the GetJar developer site.

About GetJar
GetJar is the world’s second largest app store, second only to Apple iTunes, with over 900 million downloads to date. The company provides more than 65,000 mobile applications across all major handsets and platforms to consumers in more than 200 countries. In June 2009, GetJar was named winner of the 2009 Meffy Award for Best Direct to Consumer Service. GetJar is backed by marquee investor Accel Partners and is headquartered in Silicon Valley with offices in the UK and Lithuania.

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