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MobiAD Archives

Contributors & Partners

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Minh Tran is an “entrepreneur-in-residence” with various Private Equity and Venture Capital funds. He also acts as an “Business Angel” based in Paris.

Prior to working as a consultant, Minh was Head of EMEA and LATAM at Nokia Interactive (a business line dedicated to promote Nokia Mobile Services with Advertisers).

Minh focuses on the mobile industry and events in France.



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David Holding - Parsons has been writing for MobiAD News since it’s founding 3 years ago. He has also worked at a leading mobile advertising agency in the US and in Asia.

David currently resides in Shanghai where he is starting up a new advertising-based mobile service. He is bilingual in French and English.



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Marein Orre, a seasoned marketing professional, runs Apprend Business Services, a consulting company specialized in the development and implementation of marketing and PR plans. Over the last ten years she has successfully worked as a business development and marketing consultant closely involved in emerging high-tech projects relating to multimedia and Internet applications. Her current focus is on the navigation and location based services market.

Prior to working as a consultant Marein has held various positions at Apple Computer and Claris, both in Europe and in the US. Marein is based in Munich, Germany, the Bavarian Silicon Valley.



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Ericsson is a world-leading provider of telecommunications equipment and related services to mobile and fixed network operators globally. Over 1,000 networks in 140 countries utilize our network equipment and 40 percent of all mobile calls are made through our systems. Ericsson is a firm believer in the future of mobile advertising, and is currently running a number of trials with operators around the world to understand better what makes a successful user experience and what are the related technology implications.



m_metrics   M:Metrics is the mobile market authority on the consumption of mobile content and applications, benchmarking the performance of mobile operators, handset OEMs, platform vendors and media companies. M:Metrics monthly syndicated service empowers senior executives in the mobile content and wireless applications sector to make better business, creative, and production decisions informed by highly granular, verifiable measures of subscriber consumption.



clicmobile2   Clicmobile makes and provides tools to build and run connected communities. One of our unique selling points is to provide a mobile extension and location information to communities.

Clicmobile also creates and publishes interactive games. We develop games on request for Brands, Events, Telecom operators and TV Channels.



iab_uk_logo   The Internet Advertising Bureau is the trade association for the internet and mobile marketing industry. Online and mobile represent the most exciting and fastest growing advertising media. Our job at the IAB is simple; we work with our members to ensure marketers can easily identify the best role for online and mobile and help them engage their customers and build their brands, through a combination of resources and events.

08.02.2007    Tags: No Tags
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