The mobile marketing industry continues to change a great rate, with evolving ad formats, media types, and customer behaviours.

The ways in which mobile advertising is purchased is also changing radically. A new study from the IAB shows that programmatic mobile ad sales are surging, a trend that is likely to continue. more»

Today there are now many, many mobile ad networks that can bring value to a publisher’s ad inventory. Choosing a good mobile ad network can be an important decision, not only for the revenue that can be generated, but also for the ease of integration and the resources that will be required to implement it.

Here are 5 key factors that you should consider carefully when deciding which mobile ad network to use.
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Details of Facebook‘s new mobile advertising network are now starting to come out, and it appears that this could have a major impact for the industry.

Called Facebook Audience Network, this new service has the potential to increase ad revenues for publishers, while increasing ad effectiveness for brands.
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More and more these days, mobile apps are “free” to download, and supported by advertising that is shown at the beginning and throughout the app.

But a recent study shows that in fact these in-app ads consume a lot of energy, and can be a serious drain on the already limited battery life of a mobile device.
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Smaato, one of the worlds leading mobile ad networks, has released its latest mobile advertising pricing guide, designed to improve the monetisation of mobile by app developers and advertisers.

The results showed a wide range of prices around the world, with the US being much cheaper than Europe! more»

Based on documents filed by the Europeans Commission for Consultation, three of the UK’s largest mobile networks have cast aside their differences to form a mobile advertising network.

O2, Vodafone and Everything Everywhere (created in 2010 by the merge of Orange UK and T-Mobile) will create a joint venture to offer brands the ability to capitalize on the demographic targeting information that they possess, in order to place more highly targeted ads onto mobile devices. more»

A new report by Canaccord Genuity has predicted that Google’s mobile ad revenue will reach US$14 billion by 2015 driven by smartphone uptake, growth of Android, and new services offered by Google. more»

Global mobile advertising network InMobi has moved into the world of Mobile Commerce, with the announcement of their SmartPlay mobile payment solution.

SmartPay is intended to help mobile app developers and content providers to expand their business and monetize their users across multiple international markets. more»

Television advertising has long been viewed as one of the most powerful means of advertising communication.

Most mobile phones are now capable of playing video – this study provides information on the effectiveness of using mobile video for advertising, and offers some “best practice” guidelines. more»

Quite a few people have wondered if the income stream from mobile advertising could be sufficient to run a business, as it is usually very difficult to get actual data about the revenues from publishers.

Now mobile application and games developer MobilityWare has announced that it earned $300,000 during June 2010 from ads in its various titles on Greystripe’s advertising network. more»

Apple has announced that it will close its Quattro Wirelesses mobile ad network in order to focus all of its resources on the iAd platform.

Apple just bought Quattro in January 2010, and has already stopped accepting any new campaigns on the network. more»

With the recent press surrounding the acquisitions of Admob and Quattro Wireless by Google and Apple, it is easy to forget that there are other very serious mobile ad networks in the industry.

Recent announcements from ad networks such as InMobi and Jumptap show that they are not scared of taking the fight to Apple & Google. Both of these ad networks have recently announced the creation of multimillion dollar funds in order to get application developers and publishers to sign up to their networks. more»

Mobile video ad network Rhythm NewMedia has released new research which provides a very good view into the current consumption of video and video ads across the US.

This study addresses factors such as time of day consumption, Wifi consumption, click through rates, and video ad completion rates. Definitely worth downloading and taking a look. more»

BuzzCity has announced the launch of a new tool which will allow the thousands of free mobile games available for download on the Djuzz mobile site to be syndicated and let partners to create there own branded games portals. more»

InMobi has announced the launch of its new AdROIt technology.

The purpose of AdROIT is to give advertisers the option of running automated, cost per acquisition tracking to improve ROI on their advertising campaigns. more»

In a special ‘developer preview’ session recently, Apple unveiled its plans for the future of the iPhone.

The iPhone OS 4 will be the biggest revision to the iPhone since it was launched, offering many innovative new features.

One of the most important of these is iAd, the mobile advertising ad platform intended to put Apple in control of in-app advertising.

In this article we’ll look at the special features of iPhone 4 and what they will bring to consumers, plus how iAd is likely to effect advertisers, publishers, consumers, as well as the overall mobile advertising and marketing industry. more»

Mobile ad optimization company Nexage has launched its inaugural Nexage Metrics report. This study looks at the fluctuation in eCPM across global mobile ad networks during the month of March. more»

OfferMobi has launched the first “pay-per-call” performance-marketing network in the US for the mobile market.

The service allows advertisers to generate, track and compensate for high quality leads received through phone calls. more»

InMobi is one of the world’s largest and fastest growing global mobile ad networks.

The company was founded just 3 years ago by three Indian entrepreneurs. It is now active in over 35 markets and processes over 7.5 billion ad requests per month.

Growing a company this quickly in a market that is evolving as fast as mobile advertising is not an easy task. We spoke recently with Naveen Tewari, CEO and founder of InMobi about InMobi’s 2-stage strategy for growth, as well as the key changes that he sees coming to the global mobile advertising market. more»

AdMob, one of the pioneering companies in mobile advertising, passed a major milestone last week, serving its 100 billionth mobile ad.

Having launched just 3 years ago, this is a sign of the explosive growth that mobile advertising has undergone. more»

Citing rapid growth and the need to expand into international markets, ad network mKhoj has rebranded itself as InMobi. Traditionally focused on Asian and African markets, InMobi recently started operations in the UK with other European countries to follow. more»

Global mobile advertising network mKhoj has released some new statistics about mobile activity in South Africa, indicating a very rapid growth in mobile internet usage.

South Africa is a very interesting market, with a mobile penetration reaching 100%, and the need to serve a very diverse customer base that speaks 11 official languages. more»

Quattro Wireless, a leading premium mobile ad network, has released a new SDK (software development kit) which will allow developers of Android applications to easily integrate advertising into their apps.

Quattro has also released some data indicating that Android owners are very heavy users of mobile applications. more»

Veteran mobile advertising company Smaato has published an interesting white paper that focuses on how to optimize revenue from mobile advertising.

In this period of reduced CPM prices, lower fill rates, and proliferating ad networks, this white paper will help many people understand the dynamics among the various parts of the mobile advertising chain and what can be done do to maximize ad revenue. more»

International ad network mKhoj has launched a new feature of their advertising service that lets brands communicate in different markets in different languages.

Local language capability should lead to more effective advertising through improved relevancy, as well as increasing the value of publishers’ mobile properties through greater localization. more»

BuzzCity has launched a web-based mobile media planning tool to help mobile marketers get better returns for their ad spend.

The online tool includes traffic and demographic data from each of 200 markets where the ad network operates. more»

BuzzCity, the global ad network and owner of mobile social network mygamma, has released a ‘white label’ version of their ad network system.

This new service is intended to enable major mobile publishers more effectively monetize their mobile internet traffic.
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SinglePoint has announced agreements with both NBC Universal and MTV to include advertising within the mobile text messaging communications of the media companies. more»

Openwave Systems has released a report that analyzes the behavior of US consumers on the mobile internet.

The study shows that Social Networks are becoming a preferred replacement for previous means of electronic communication, and Mobile Ad Targeting can add significant value to a campaign. more»

Although Microsoft has not really profited at all so far from the iPhone phenomenon, they may have their eyes on a different way of making money: providing the ad network that will serve ads into iPhone applications.

In an interesting post this week over at FT.com/Techblog, Chris Nuttall discusses this possibility and reports on a conversation he had with the head of Microsoft’s Massive marketing division.
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Looking at the scale of the mobile market in India can be staggering: over 350 million subscribers currently, and projections show it doubling in the next 3 years. This equals something like 10 million new subscribers per month!

And for most of these subscribers, mobile will be their primary means to access the internet, meaning India will rapidly become one of the world’s largest markets for mobile internet.

Read this overview of India’s mobile internet and mobile advertising market. more»

Social Networks are rapidly becoming one of the major destinations for mobile and online internet browsing, and a big question today is will the social networks be able to monetize their traffic.

BuzzCity is an interesting combination: it runs one of the largest social networks (mygamma), but it also has a very large mobile ad network for revenue generation.

KF Lai is the founder and CEO of BuzzCity. In this interview, he gives some insight into the synergies he has found from running both a social network and an ad network. more»

Although the world economic situation remains pretty dismal, another mobile advertising company has secured additional venture financing.

Premium mobile ad network Quattro has just announced $10million in Series C funding, with the money to be used for international expansion and to launch new services. more»

Two of the major players in the growing mobile advertising industry have announced a long term strategic partnership. AdMob and MADS will work together to connect the AdMob marketplace with MADS publisher clients.

As “reach” and “ease of running a campaign” are such key goals for advertisers and agencies, this may herald the beginning of a consolidation in the mobile ad market. more»

Leading mobile video service Vuclip has announced that it will partner with mobile ad network mKhoj. The partnership will see mKhoj placing ads on the Vuclip mobile site, as well as promoting the Vuclip video service and delivery platform to its network of hundreds of mobile publishers. more»

Celltick, the company that has been championing “idle screen” advertising for several years, has launched livescreen.com, a web-based ad server which allows local and global advertisers to purchase idle screen advertising in all markets where Celltick’s LiveScreen Media platform is operational.

Idle screen advertising is expected to become a major channel for mobile advertising. more»

BuzzCity, the rapidly growing international mobile ad network, has introduced the a service that enables brands in India to target their wireless advertising campaigns to customers in separate regions around the country.

Information gained from BuzzCity’s mygamma mobile social network is used to accomplish this targeting. more»

AdMob has introduced a new functionality which lets advertisers of iPhone apps track the conversion rate of ads. Indications are that conversion rates for free apps are 10x that of apps that must be purchased. more»

Player X, which recently was chosen to be the exclusive aggregator of mobile games for O2’s new UK portal, has signed up with off-portal mobile ad giant AdMob to help bring more traffic to the game site, and help content companies improve the effectiveness of their advertising. more»

JumpTap, the Boston based mobile search and advertising company, announced ADtap for Publishers. It is targeted at mobile publishers, media companies and iPhone application developers, and is intended to provide a streamlined means to monetize their mobile traffic. more»

In the summer of 2008, a media planning and buying agency focusing solely on mobile advertising launched in the UK. In their first months of operation, Ring Ring Media seems to be going strong, having launched an innovative “ad network optimisation platform”, and now announcing ad bookings of over $1 million for their first 4 months in operation. more»

Gofresh, the Munich based company behind the very successful social network itsmy.com has launched itsmy.biz, a “mobile social advertising network”. Basically it’s a focused ad network which allows advertisers to reach an audience of people that frequent mobile social network sites. more»

Hachette Filipacchi Media U.S. (HFM) announced that it has partnered with mobile ad network company Quattro to handle ad sales in the US market. more»

Nokia has announced the expansion of the Nokia Media Network to include some of the biggest players in media from across Europe. more»

At the CTIA show in San Francisco, Medio, one of the leaders in mobile search, announced a partnership with AdMob, the world’s largest mobile advertising marketplace. Under this agreement, AdMob will deliver targeted mobile search ads to consumers using Medio’s analytics-driven mobile search service. more»

There’s an interesting article this week in ClickZ, looking at the development and future of ad networks for mobile. As the mobile ad industry has changed a lot over the past year or two, the ad networks themselves have also been developing. more»