As always, the MobiAD team attended the Mobile World Congress show in Barcelona to uncover the key trends in the world of mobile. This year more than 85,000 attendees from over 200 countries were there, making it by far the largest MWC ever.

Here is our take on four of the most interesting trends that we spotted at the show, subjects that we believe could well be important for MobiAD subscribers to follow over the coming year, including Internet of Things, m-Payments, Mobile Marketing, and Mobile For Development.
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Over the past few years, Africa is experiencing a resurgence, especially in the area of mobile services. Africa contains some of the world’s fastest growing economies, and the mobile sector is an essential contributor of this growth.

MEF Africa is releasing a series of country specific market reports – the first of which highlights Kenya, home of the phenomenally successful m-Pesa payment system! more»

France Telecom has announced that it has passed 4 million users of Orange Money, its m-payment service.

Launched over 4 years ago, the service allows users to manage electronic money via their mobile device and is now also launching in Jordan and Mauritius. more»

A new Report from research from Zenith Optimedia has predicted that the global advertising market will grow by 4.2% during 2011. This is down slightly from the 4.6% growth predicted in December and is due to the recent events in the Middle East and Japan. These two events are expected to reduce global spend by $2.4 billion according to the study. more»

InMobi is one of the world’s largest and fastest growing global mobile ad networks.

The company was founded just 3 years ago by three Indian entrepreneurs. It is now active in over 35 markets and processes over 7.5 billion ad requests per month.

Growing a company this quickly in a market that is evolving as fast as mobile advertising is not an easy task. We spoke recently with Naveen Tewari, CEO and founder of InMobi about InMobi’s 2-stage strategy for growth, as well as the key changes that he sees coming to the global mobile advertising market. more»

Citing rapid growth and the need to expand into international markets, ad network mKhoj has rebranded itself as InMobi. Traditionally focused on Asian and African markets, InMobi recently started operations in the UK with other European countries to follow. more»

AdMob has released statistics for its ad network for July 2008. During this period, AdMob served almost 4 billion ad impressions, up 10.0% over June. The report also includes detailed numbers for the African market, and as well as a look at mobile browser market shares. more»