A recent survey by media buying software company STRATA has shown that the growing popularity of smartphones is leading to an increased interest in mobile advertising from Advertising Agencies.
According to the survey, nearly one-third of advertisers say that mobile advertising is the focus of their interactive spend, up 107% compared to the first quarter of 2010. more»
With today’s instantaneous and pervasive communications, it is easy to become obsessed about the near term: getting the latest news, the most recent industry developments, and projections for what the next few months will bring.
But sometimes it is good to sit back, take a broader view, and think long term about where our industry is heading.
OgilvyOne and Acision teamed up to do just that, and they put together a very interesting whitepaper: Mobile Advertising: 2020 Vision. It’s well worth the time to download and read. more»
This week was the MIPTV show in Cannes, the largest entertainment content congress in the world. Sir Martin Sorrell, CEO of communications giant WPP took the stage for an hour to share his view of where the media and advertising business is going, and what he believed will be important strategies for companies going forward.
Fundamentally, Sorrell believes that the global economic meltdown combined with serious ongoing structural changes will fundamentally change the nature of the media and advertising business forever. more»
30 March to 3 April 2009
MIPTV is the only major international event that brings advertising industry players together with 13,500 entertainment and digital media professionals. more»
Mobile phone dart games?
3D Television ads?
Interactive floor projectors?
The Ogilvy Digital Innovation Lab in London has them all.
If you are interested in exploring some of the ways that brands will communicate and engage their customers in the future, this is a good place to start. We had the chance recently to visit the Ogilvy Digital Innovation Lab in London to see some of this future. more»
Phonevalley, the mobile marketing agency that was acquired by Publicis late last year, announced the opening of a series of offices across the US. This north American presence will provide global brands with a global mobile marketing approach in order to reach their consumers everywhere. more»
In a move that shows their ongoing commitment to the developing mobile advertising channel, Ogilvy UK has appointed Scott Seaborn as head of mobile technologies, with the responsibility to manage and develop mobile marketing and ad campaigns across several Ogilvy Group companies. more»
Acision, the messaging and charging company, and OgilvyOne Worldwide, the global interactive marketing firm, have forged an alliance for mobile marketing. Much wider than advertising alone, the alliance will involve the two companies working on strategies to help operators address churn, while opening the opportunity for new revenue models. more»
Interview with Derek Handley
Co-founder & CEO, The Hyperfactory
Founded in 2000 in New Zealand, the Hyperfactory has become one of the world’s leading mobile-focused agencies. In the past year, the Hyperfactory has won a Clio, awards at the MMA, the Asia Pacific Digital Media Awards, Best in Show at the OMMAs, and was part of 5 campaigns that won at Cannes Lions.
At the Informa Mobile Advertising Conference in San Francisco, we had a chance to talk with Derek Handley, co-founder and CEO of The Hyperfactory about his view of mobile advertising. more»