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MobiAD Archives


Amazon Launches A/B Testing To Attract Android Developers

amazon_android.gifOne of the key tools for online marketing has always been A/B testing, enabling marketers to use the flexibility of the web to rapidly test and improve ads, offers, layouts, etc.

Now Amazon has announced that it is launching a new A/B testing feature on its Amazon app platform, with the goal of attracting more Android developers to bring their apps to Amazon’s platform. more»


17.12.2012    Tags: , , ,
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Ad-Funded Kindle Is Amazon Top Seller

kindle_reader.jpgMany a business plan has been written based on the concept of trying to insert ads into some popular consumer activity. But there is always the question – “Won’t customers object to seeing ads while they are engaged in some other activity?”

That question seems to have been answered, now that Amazon has reported that the ad-supported version of the Kindle Reader is the best selling device on the site! more»


26.05.2011    Tags: , ,
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