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Today’s smartphone users are spending an ever increasing amount of their time and attention on mobile apps – it seems the demand for apps is unstoppable.
But although users clearly love apps, it is getting harder and harder for app marketers to get noticed in this highly competitive market.
In order to understand more about the dynamics of app discovery and engagement, Google ran a very interesting study on consumer app acquisition and usage behavior.
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One of Facebook‘s most important revenue streams is the advertising of mobile apps, helping developers convince users to download their new apps.
Recently Twitter began offering a similar service, allowing app developers access to Twitter’s 250 million users across the world.
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Android app developers looking to make a bit more money need search no more: a partnership between Electronic Arts Chillingo division and Samsung is offering them 100% of revenue on their work.| Tweet |
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Now Amazon has announced that it is launching a new A/B testing feature on its Amazon app platform, with the goal of attracting more Android developers to bring their apps to Amazon’s platform. more»
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GetJar, the worlds second largest app store, has announced the launch of a new virtual currency system rewarding users with virtual money for loyalty (such as minutes spent on the site and actions completed) that can then be used to buy premium games.
The virtual currency, called GetJar Gold virtual currency can be used with Android apps downloaded from any app store, including the Android Market, Amazon AppStore, as well as GetJar’s own. more»
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According to an interesting study published by the App Genome Project, the Android Market is growing at nearly 3 times the rate of the App store in the US.
Although currently the Android Market is much smaller, should both continue to grow at current rates Android will have more apps than the App store by 2012. more»
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The last few years have seen an explosion of mobile applications and app stores. With the majority of mobile apps remaining free to download, many developers had hoped to monetize them through advertising.
But research shows there may be a better way, as the sale of virtual goods has already become the leading source of revenue in certain sectors. more»
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App Stores are the real hub of activity in the mobile world these days, and having an up-to-date understanding of the key trends in this area can be crucial for a business.
Distimo is an app store analytics company built to solve the challenges created by a widely fragmented app store marketplace. This latest report from Distimo takes a look at in-app billing, as well as reporting the highest ranking paid and free apps from the Apple App Store, BlackBerry App World, Google Android Market, Nokia Ovi Store, Palm App Catalog and Windows Marketplace. more»
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Apple launched their iAd mobile advertising platform with much fanfare a couple of months ago, and has spent a lot of effort getting major brands to support it.
(see First iAd Campaigns Come To iPhone)
Now, Apple has made the iAd platform available for app developers who wish to generate leads for their iPhone apps.
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With so much competition in the App Store, trying to get your new app noticed, let alone downloaded and used more than once is an ongoing challenge for marketers.
Russell Berry from AppCreatives shares his strategies that may do the trick for you! more»
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Apple’s ad platform subsidiary Quattro Wireless has recently been communicating with clients touting a new service that they have launched called Verification of iTunes Purchase (ViP). The service will provide special proprietary tracking information to app developers who use iPhone ads. more»
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For developers, getting people to download their app is important, but equally important is seeing who actually uses the app after it is downloaded. GetJar has now launched a new tool that enables developers to measure the conversion rate of mobile downloads compared to users. more»
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Orange, the worldwide mobile operator, has jumped into the mobile apps game by announcing their own on-device “Orange Application Shop”, where millions of Orange customers will be able to download applications, games, ringtones and wallpapers.
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