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MobiAD Archives


Permission Based Marketing -
Reach, Targeting, & High Conversion

yesyoucan.jpgOne of the biggest global trends in mobile advertising over the past few years has been the growth of massive opt-in databases and “permission based marketing“.

Many mobile operators now have databases containing information on millions of subscribers who have agreed to receive targeted advertising messages.

Out There Media has been very active in permission based marketing, especially in the fast growing Asia region. Now OTM, in conjunction with the MMA, has authored a white paper which shares data gathered from running many permission-based campaigns, and includes a set of recommendations to help grow this form of mobile advertising. more»


26.05.2011    Tags: , ,
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Global Ad Market To Continue Growth, Though Recent Events Cut Spend By $2.4 Billion

chart_growth-1.gifA new Report from research from Zenith Optimedia has predicted that the global advertising market will grow by 4.2% during 2011. This is down slightly from the 4.6% growth predicted in December and is due to the recent events in the Middle East and Japan. These two events are expected to reduce global spend by $2.4 billion according to the study. more»


01.05.2011    Tags: , , ,
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Mobile Bridges Social Issues In
Emerging Nations

Grameenphone case study:
An interview with Kazi Islam

grameenphone_lady3c.jpgAt MobiAD News, we usually look primarily at the business impact of mobile marketing and mobile services. But there is another trend, perhaps even more important, which is the critical role that mobile can play in reaching the billions of people in emerging regions that are not yet connected via internet.

This week Ferhan and Jim Cook had the pleasure of speaking with Kazi Islam, CEO of Grameenphone IT about the amazing projects they are working on in Bangladesh. In this interview, Kazi talks about his vision of how mobile can be used to address issues such as health and education in emerging nations, as well as the important role that mobile advertising will play.

Kazi will also be a keynote speaker at MLOVE, taking place June 23-25 in Berlin. more»


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InMobi Bets On Developing World Advertising
An Interview With Naveen Tewari, CEO

inmobi-man2.jpgInMobi is one of the world’s largest and fastest growing global mobile ad networks.

The company was founded just 3 years ago by three Indian entrepreneurs. It is now active in over 35 markets and processes over 7.5 billion ad requests per month.

Growing a company this quickly in a market that is evolving as fast as mobile advertising is not an easy task. We spoke recently with Naveen Tewari, CEO and founder of InMobi about InMobi’s 2-stage strategy for growth, as well as the key changes that he sees coming to the global mobile advertising market. more»


08.03.2010    Tags: , , , ,
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Indonesia Update: Growing Fast, Going Mobile

indonesia.jpgNew information released from global ad network InMobi shows that the Indonesian mobile market is growing fast and is very mobile internet-centric.

Plus, the iPhone is not at all the favorite smartphone in the market! more»


11.11.2009    Tags: , , ,
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Motorola’s “Say Goodbye” Campaign at Hong Kong Airport

motorola_bye_daddy.gifWhen Hong Kong International Airport opened a new wing, they wanted to do something special to highlight the interactive screens in the terminal. So they launched a competition among Hong Kong agencies, with the prize being the use of the screens for the initial two month period.


The winning entry was the “Say Goodbye” campaign, put together by Ogilvy and The Hyperfactory for client Motorola. more»


01.11.2009    Tags: ,
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International Growth Causes Name Change For Mobile Ad Network

inmobi_logo.gifCiting rapid growth and the need to expand into international markets, ad network mKhoj has rebranded itself as InMobi. Traditionally focused on Asian and African markets, InMobi recently started operations in the UK with other European countries to follow. more»


12.08.2009    Tags: , ,
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China Telecom Partners With Madhouse For Search Advertising

china_flag.gifOne of China’s leading mobile advertising companies, Madhouse, has partnered with China Telecom to bring advertising to mobile search.

Best Tone Information Service is a wholly-owned China Telecom subsidiary that provides local search services. Madhouse will empower Best Tone’s mobile advertising business and serve as Best Tone’s preferred mobile advertising platform partner more»


16.07.2009    Tags: , ,
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GSMA Mobile Asia Congress

gsma_mobileasia2009.gif

18 to 19 November, 2009
Hong Kong

The GSMA Mobile Asia Congress provides mobile industry executives worldwide an important opportunity to meet, to discuss and to debate industry trends and issues, and to network with peers, partners and prospects. more»


06.07.2009    Tags: , , ,
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mKhoj Launches Multi-Language Ad Service

mkhoj_multi.gifInternational ad network mKhoj has launched a new feature of their advertising service that lets brands communicate in different markets in different languages.

Local language capability should lead to more effective advertising through improved relevancy, as well as increasing the value of publishers’ mobile properties through greater localization. more»


24.06.2009    Tags: , ,
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Special Focus: Mobile Market In India

india_phones.gifLooking at the scale of the mobile market in India can be staggering: over 350 million subscribers currently, and projections show it doubling in the next 3 years. This equals something like 10 million new subscribers per month!

And for most of these subscribers, mobile will be their primary means to access the internet, meaning India will rapidly become one of the world’s largest markets for mobile internet.

Read this overview of India’s mobile internet and mobile advertising market. more»


25.03.2009    Tags: , , ,
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Mixing Mobile Social Networks And Advertising, BuzzCity’s KF Lai

kf_lai_head.gifSocial Networks are rapidly becoming one of the major destinations for mobile and online internet browsing, and a big question today is will the social networks be able to monetize their traffic.

BuzzCity is an interesting combination: it runs one of the largest social networks (mygamma), but it also has a very large mobile ad network for revenue generation.

KF Lai is the founder and CEO of BuzzCity. In this interview, he gives some insight into the synergies he has found from running both a social network and an ad network. more»


18.03.2009    Tags: , , ,
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BuzzCity Opens Up Social Network “mygamma” To Developers And Advertisers

buzzcity_logo.gifBuzzCity has announced that it will be opening up its popular mobile social networking site mygamma so that developers and advertisers can integrate their own applications into the service. more»


02.03.2009    Tags: ,
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MMA and GSMA Team Up for Mobile Advertising in Macau

gsmamma_logo.gifThe Mobile Marketing Association (MMA) and the GSM Association have joined forces to bring a top quality mobile advertising event to the Asia-Pacific region. The session is titled “Mobile Advertising: Linking the New Value Chain”, and is a part of the GSMA’s Mobile Asia Congress which takes place in Macau on 18 to 20 November, 2008. more»


16.10.2008    Tags: ,
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AdMob Mobile Metrics (July ’08)

admob_logo.gifAdMob has released statistics for its ad network for July 2008. During this period, AdMob served almost 4 billion ad impressions, up 10.0% over June. The report also includes detailed numbers for the African market, and as well as a look at mobile browser market shares. more»


02.09.2008    Tags: , , ,
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Marketing Firm Set Up by SK Telecom Parent

sktelecom.gifSK group, parent company of Korean mobile operator SK Telecom, have announced that they have set up a new marketing subsidiary to be known as SK Marketing & Company. They will offer businesses the chance to make the most of SK’s consumer database and knowledge of consumer’s habits. more»


16.05.2008    Tags: ,
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China Mobile to Launch Mobile Advertising Service, Major Growth Expected

china.gifChina Mobile has received licensing approval to create and execute its own mobile advertising and marketing services. Its services will focus on different forms of mobile advertising, including sending ads to clients’ mobile phones through service providers, more»


24.07.2007    Tags: ,
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“Next-Gen” Integrated Marketing & Commerce: Look to KOREA.

Exclusive Interview with BJ Yang,
CEO of AirCROSS, Seoul, Korea

bjyang.gifKorea has some of the world’s most advanced mobile technology and services. Ferhan Cook was in Korea participating in the Seoul Digital Forum (SDF) during the last week of May, and she had a chance to speak at length with BJ Yang, the CEO of AirCROSS, the mobile advertising subsidiary of SK Telecom. more»


12.06.2007    Tags: , ,
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Ogilvy: Mobile ads in China

ogilvy.gifchinaKaiser Kuo, group director, Digital Strategy at Ogilvy, China, wrote an interesting article in Contagious last week, looking at the emerging mobile advertising market in China. more»


15.05.2007    Tags: ,
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Overview of Chinese Mobile Market

cmm_intellCMM Intelligence has just released a “snapshot” of the Chinese mobile market, a market where there are over one half a billion mobile users, and growing at over 10% per year. more»


13.04.2007    Tags: ,
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Asian consumers show high acceptance for ad-funded content

asia_pacific_logoADIO magazine reports that a survey across 6 Asian markets found a willingness by consumers to download content if ad-supported. The number of respondents willing to download a TV episode jumped 40% if the offer went from $2 without ads to $1 with ads. There was more»


11.03.2007    Tags: ,
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Mobile Content World Australasia 2007

mcv.png13-15 June 2007
Sydney, Australia

Mobile Content World Australasia is a conference designed to provide insights into Australasia’s mobile content industry.
more»


09.02.2007    Tags:
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Mobile Content World Asia 2007

mcv.png20–22 March 2007
Singapore
Mobile Content World Asia is an event that will provide you with the latest information on business models to effectively monetise content.
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09.02.2007    Tags:
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