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Big sporting events always mean big advertising budgets, and brands trying to go the extra mile to capitalize on the fans’ enthusiasm.
The biggest sporting event of 2014 is undoubtedly the World Cup in Brazil, and McDonald’s has launched a new campaign using augmented reality to engage fans while they are eating. more»
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World Cup Fever: McDonald’s GOL! A New AR app for World Cup 2014 #mobiad " > Tweet |
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World Cup 2014 will soon be here, so Coca-Cola has launched a special series of bottles to celebrate the event. These collectible mini-bottles are decorated with special national colors, and are interactive so that fans around the world can connect over the “Copa del Mundo”. more»
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American superstore-chain Home Depot is focusing much of its efforts on increasing mobile spending, its chief marketing officer Trish Mueller announced at the recent mobile marketing conference.
The company, which has been a long-term and early-adopter of mobile technology within its marketing currently targets customers via a six-pronged mobile approach: web, apps, search, social media, email, and advertising.
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Over in Australia, one of the world’s largest brands is using advanced mobile technology on smartphones in a terrific way.
AR, GPS, and Image Recognition all combine to give customers better information about the source of their food products. more»
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Kimberly Clark, the company behind Huggies Pull Ups, has created a free app to help children and their parents work together through this special event. more»
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Mobile Augmented Reality has gone mainstream.
Canadian pop sensation Justin Bieber’s new album “Believe” has added content hidden that can be unlocked by fans using Augmented Reality developer Blippar’s app. more»
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During the recent China International Clothing and Accessories Fair (CHIC) a special zone showcasing how fashion brands can harness the latest mobile technologies was created by 360Fashion Network.
The zone allowed visitors to experience the power of augmented reality, QR codes and Near Field Communication (NFC), all of which have been touted as next big things in the mobile industry.
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The software should allow those without a background in developing to create and deploy AR experiences with no coding necessary, providing a simple and efficient drag-and-drop interface. more»
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As part of the US launch of Marvel’s The Avengers in cinemas, the promoters have teamed up with Walmart in order to offer Walmart shoppers access to a super hero Augmented Reality game. more»
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Augmented Reality (AR) is an interesting technology that has been rapidly adopted by mobile marketers over the past couple of years.
This campaign from Cadbury is based around a fairly simple AR game – the clever part is that the game is triggered simply by pointing the phone at a Cadbury product! more»
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Augmented Reality has been one of the most innovative leading edge mobile technologies over the past 18 months.
Now Nokia’s Beta Labs has announced LiveView, an Augmented Reality (AR) Browser for the N8, C7, and E7. more»
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We all know that buying a new car is a major undertaking, usually including many visits to a car dealership to see the latest models available.
But what if you could see a new car and explore its features without going to a dealer?
This is exactly what this innovative Augmented Reality campaign does, enabling British car shoppers to see and play with the new Ford C Max car – in the palm of their hand! more»
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Mobile Augmented Reality (MAR) has been in the market for a couple of years now, and is the basis for some of the most innovative mobile apps around.
Portio Research has authored this introductory guide and market overview of the MAR market for those who are not yet too familiar with the concept. more»
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One of this summer’s biggest box office cinema hits is Iron Man 2 – the story about a billionaire technical genius who fights crime as the armored superhero Iron Man. Given the high-tech nature of the film, it was a natural promotional fit for launching a new, premium mobile phone, and not surprisingly, augmented reality was the technology chosen.
In this article we see how LG Mobile Phones teamed up with Marvel Comics, Paramount Pictures, and Total Immersion to execute a campaign utilizing both mobile-based and PC-based AR. more»
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With mobile Augmented Reality being in fashion at the moment, the Rolling Stones are the latest to launch a campaign promoting the re-release of their album “Exile on Main Street”. more»
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Certain consumer services have been around for many years, and yet manage to evolve with the times and stay current.
The Yellow Pages is one such service. When it began almost 50 years ago, it was a book that consumers could use to find local businesses. As the internet boom took off, Yell.com became popular, and as mobile internet grew, an iPhone app was launched.
And now Yell has upgraded their iPhone application to include Augmented Reality, providing the most up to date way for people to find their local businesses.
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Sometimes a new technology will suddenly hit a magic “tipping point”, and all of a sudden you read about it everywhere – news sites, blogs, conferences, your friends, etc.
These days, it looks as though Mobile Augmented Reality has reached that tipping point and has now become one of the hottest topics in the mobile arena.
It’s already clear that mobile AR will have many applications in the area of mobile advertising and marketing, so we thought it would be a good time to take a more detailed look at the current state of this exciting new technology and the ways it can be used to create consumer engagement.
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Juniper Research has released a new market forecast that looks at the area of augmented reality apps on mobile.
Their conclusion is everything is now in place so that mobile AR should enter a period of rapid growth over the next several years. more»
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A new service called Google Goggles has been launched by Google labs. It is intended to let consumers use the camera on their phone as an input for search: simply point the phone’s camera at an object, and then receive back information about that object.
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Japanese start up Tonchidot, the company behind the very popular Augmented Reality browser Sekai Camera, has announced a new round of financing totaling $4 million.
The funds were raised from DCM and existing investor ITOCHU Technology Ventures, and will be used to continue development of Tonchidot’s AR products. more»
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This year IBM decided to take advantage of the newest mobile technologies to make the event even better. See how they combined location awareness, augmented reality, and twitter feeds to provide a unique branded utility to help fans better enjoy the event.
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IBM Uses Location, Twitter, And Augmented Reality To Create Amazing Fan Experience #mobiad " > Tweet |
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