Several recent studies have confirmed that gaming continues to dominate as one of the most popular activities on mobile, and therefore represents a clear opportunity for marketers.

According to one, nearly 70% of tablet owners currently use their device to play games, and predicts that over 50% of the US population will actively play games on their mobile device by 2015. more»

FIFA 14 is the latest version of the EA SPORTS FIFA series, one of the most popular video game series ever.

This year, EA Sports decided to run a very targeted mobile campaign around the launch of FIFA 14, trying to reach true football fans, and at the moment when they are most in the mood to think about football. more»

For a company whose roots are firmly in the fixed internet, Google has been consistently aggressive at supporting mobile based services.

In particular, they have spent a lot of energy working to make mobile search as relevant as possible to a consumer’s mobile needs.

In line with this, Google just has released some very interesting location-based extensions to mobile AdWords. more»

A new metrics report from ad optimization company Smaato highlights the difference in click-through rates seen on different phone operating systems.

The winner? Symbian, by a wide margin. more»

At the MSN strategic summit in May, Admob and Coca Cola announced the launch of a major new mobile campaign using a “click to video” response, more»

NRK (the Norwegian public broadcaster) and Ericsson just recently published the results of a trial they have been running to look at mobile TV with advertising. Take a look at some of the images and video. more»

We had a chance recently to talk with Minh Tran, Director, Head of Sales and Marketing, Nokia Ad Service. Minh has been one of the key driving forces behind the development and recent launch of the Nokia Ad Service and Nokia Ad Connector. more»

MobiAd News had a chance to chat with Russell Buckley, the European Managing Director of AdMob, one of the fastest growing companies in the Mobile Advertising space. more»

Coke’s christmas mobile campaign, where users could make personalized christmas cards to send to friends, was an overwhelming success. This is one of the first campaigns aimed at brand building by a major brand.

Some of the statistics: more»