The use of bluetooth enabled “beacons” in retail environments is one of the growing trends in mobile commerce.

As with any new marketing-focused technology, the key question is always “what is the reach?”

A new release from beacon platform company inMarket shows that beacons seem to be reaching a critical mass of addressable consumers. more»

Over the past couple of years, there have been a number of companies who thought that delivering targeted information to mobile users based on their current location could be a very lucrative business, e.g. companies such FourSquare or Yelp.

Now Facebook has also entered this business with a new service called Place Tips.

The service will initially be based on bluetooth “Beacons” and is being trialled in New York. more»

American Film distributor, Lionsgate, has announced that as part of their marketing efforts for upcoming film Divergent they will run an advanced mobile campaign to target customers in shopping malls.

Lionsgate has frequently been a leading proponent of using mobile to market their films.
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