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MobiAD Archives


Consumer Segmentation Drives
Orange’s Mobile Advertising Strategy

orange-segments.gifInterview with Xavier Perret
VP Advertising Solutions, Orange

Orange is one of the leading mobile operator groups in the world, and over the past several years they have been very active in the area of mobile advertising and marketing.

We recently met with Xavier Perret, VP of Advertising Solutions at Orange, who talked about Orange’s mobile advertising strategy and explained how their fundamental approach is based on segmentation-segmentation-segmentation. more»


19.05.2010    Tags: , , ,
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Blyk Launches in the Netherlands

blyk_logo.gif

Blyk, the youth focused mobile messaging service has announced that it has launched its service in the Netherlands. The service will run on the Vodafone network and the consumer offer will include 1,000 free SMS and 1,000 free Blyk-to-Blyk minutes per month. more»


19.05.2010    Tags: , ,
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