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For many years, the Coca-Cola brand was commonly viewed as the top brand in the world. However this year, for the first time, Apple has now overtaken Coke and is rated as the world’s most valuable brand. Take a look at who else made the list.
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Recent research published by Digital Consultancy firm Beyond points towards the end of Brand Websites in favor of branded pages on social media sites such as Facebook.
And as social media is becoming increasingly linked with mobile, this will have implications for branded mobile sites as well. more»
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A recent study by MediaCom and Ribena has shown that brand awareness is 25% higher among people who have engaged with branded content. The research compared exposure to different types of Ribena display advertising. more»
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Over the past year, mobile apps have become a vibrant force in the mobile marketing landscape, and having an effective strategy for apps is becoming more important for brands.
Advertising Age recently ran a seminar titled “Apps for Brands” in New York with presentations from some of the leading companies in this area, including Kraft, Benjamin Moore, AKQA, and Bank of America. Read about the key points raised during that conference.
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Dynamic Logic, a leading marketing research company with expertise in measuring advertising and marketing effectiveness, has released new research which indicates that mobile advertising can be “an effective medium for raising brand metrics throughout the purchase funnel.” more»
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At the Mobile Entertainment Market (MEM) in Cannes recently, Jim Cook from MobiAD News had the chance to lead a discussion on how brands and publishers currently view the mobile advertising opportunity. Here’s what they had to say. more»
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One of the most frequent comments one hears from brands and agencies about mobile advertising is the need for good case studies with solid measurement of results – especially case studies about the impact of brand advertising.
For the launch of the recent film “The Golden Compass“, New Line Cinema joined up with Greystripe to run a mobile marketing campaign aimed at engaging movie-goers and raising the awareness, interest, and intent to see movie. Market research firm Dynamic Logic was brought in to measure the branding impact of the campaign. Read about the survey results, and how mobile compares to typical online advertising for films. more»
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The Mobile Marketing Association has announced it will support the Three Screen Trial that is to be conducted by ioglobal. For the first time, user response to branded content delivered on both mobile and PC platforms will be correlated with television viewing data. more»
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Research published by PQ Media has showed that despite a slowing economy, branded entertainment marketing has continued to expand. During 2007 it grew by 14.7% to reach $22.3 billion. This means that over the last 5 years, this market segment has almost doubled as brand advertisers shift spending away from more traditional channels. more»
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Allen Adamson is managing director of the New York office of branding consultancy Landor Associates. He has written an thoughtful piece in Advertising Age on how to insure that your brand works well in this new era of mobile advertising. more»
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