We are always looking for innovative new mobile marketing campaigns to share on MobiAD News – campaigns that manage to engage consumers in unique ways to build a brand or drive sales.
Americanino is a Chilean apparel brand that put together a truly unique “Pop-Up” campaign based on an outdoor QR code. Their “Hypnotize” campaign convinced young Chileans to take their clothes off in public to win new fashion items! more»
Campaign measurement firm Dynamic Logic has released the results of a new study to explore the impact In-Call Media, the insertion of audio ads directly into the call stream of a targeted consumer.
The study shows that both brand awareness and purchase intent can greatly increased through in-call advertising, with brand awareness rising almost 12% for some groups. more»
The automotive sector has been one of the big early supporters of mobile advertising, with many interesting campaigns. The question people always ask though, is what has been the impact of the campaigns.
Nissan ran a campaign recently to promote the innovative features of their Murano line. At the same time they ran a detailed research project among consumers to gauge the effect of the campaign. What they found was a big jump in product awareness – over 30% – as well as a significant improvement in the overall image of Nissan.
Radio Shack and ad-funded mobile games company Greystripe recently released the results of a new full-screen ad campaign on Greystripe’s mobile advertising network. The results show a very significant increase in both unaided brand awareness, as well as an increase in the number of respondents who agreed that RadioShack is a “Top Wireless Store.” more»
Aerodeon has released the results of a sector specific consumer study which indicates that 60% of mobile internet users would be influenced to purchase an alternative brand to their regular brand in response to relevant mobile internet advertising. more»
One of the most frequent comments one hears from brands and agencies about mobile advertising is the need for good case studies with solid measurement of results – especially case studies about the impact of brand advertising.
For the launch of the recent film “The Golden Compass“, New Line Cinema joined up with Greystripe to run a mobile marketing campaign aimed at engaging movie-goers and raising the awareness, interest, and intent to see movie. Market research firm Dynamic Logic was brought in to measure the branding impact of the campaign. Read about the survey results, and how mobile compares to typical online advertising for films. more»