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MobiAD Archives


Fashion meets mobile technology in Shanghai

anina_mobile_techAt the GSMA’s Mobile Asia Expo in Shanghai recently, a special event highlighted how cutting-edge technologies are gradually penetrating the fashion industry.

This was the first event in China which demonstrated how such technologies – including 3D printing, wearable tech, and clothing robots – can be integrated with innovative fashion design, unveiling the hot points and latest trends in the integration of the fashion and technology industries. more»


06.08.2014    Tags: , ,
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Mobile advertising to grow 7x faster
than desktop internet ads

fast_growth.jpgMobile advertising is definitely on a growth spurt these days.

According to Publicis-owned ad agency ZenithOptimedia, global advertising will grow at a respectable rate of 3.5% over the coming year, with internet advertising growing about three times this fast. Mobile advertising on the other hand, is expected to grow at an astounding 77% this year! more»


04.10.2013    Tags: , , ,
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Mobile Connections Picking Up Speed As 2G Sees Rapid Decline

4g-transmitter.gifA recent report by research firm Wireless Intelligence has found that half of all mobile connections worldwide would run on 3G or 4G networks by 2017.

This would represent a doubling of today’s figure (1.7 billion) and would represent around 4.25 billion out of the 8.5 billion connections anticipated in 2017. more»


16.01.2013    Tags: , , ,
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Mobile Advertising Sees Enormous Growth – Spending Doubles In 2012

up_arrow_green.gifMobile advertising spending more than doubled globally last year, with increases set to continue for the next four years until the market is worth almost $37 billion by 2016.

The latest statistics from research firm eMarketer found that ad revenues on mobile were $8.41 billion in 2012, up from the previous year’s $4.08 billion. more»


16.01.2013    Tags: , , , ,
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Mobile Technology Meets Fashion
In CHIC Chinese Fashion Show

aninaheadshot360fashion.jpgDuring the recent China International Clothing and Accessories Fair (CHIC) a special zone showcasing how fashion brands can harness the latest mobile technologies was created by 360Fashion Network.

The zone allowed visitors to experience the power of augmented reality, QR codes and Near Field Communication (NFC), all of which have been touted as next big things in the mobile industry.
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02.06.2012    Tags: , , ,
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Global Mobile Internet Conference

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10 to 11 May, 2012
Beijing, China

The Global Mobile Internet Conference (GMIC) is Asia’s largest and most elite mobile Internet conference. It is specifically designed for mobile Internet leaders to connect with each other, to learn from top industry influencers, and to promote their initiatives. more»


29.04.2012    Tags: ,
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A Snapshot Of The Chinese Mobile Industry Today

china-flag-phone.gifBy Alvin Wang Graylin, CEO of mInfo Inc

China is by far the largest mobile market in the world with over 800 million active subscribers, over 250 million mobile internet users and over 200 million new handsets sold each year.

Even at this scale, the growth hasn’t slowed, with 8 to 10 million new subscribers are still being added each month (the size of a medium size operator in many countries!)

Having a basic understanding of this massive market – with its huge potential for advertising – is important for everyone that is involved in the mobile marketing industry. more»


20.11.2010    Tags: ,
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University Students Happy To Receive Mobile Ads

mortarboard.gifThere are approximately 20 million university students in China, making this an enormously attractive advertising target.

Recently, David Holding-Parsons from MobiAd News completed a study of the attitude of Chinese students towards mobile advertising and found that they were receptive to mobile advertisements, but rewards and control are important! more»


20.11.2010    Tags: , ,
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3 Hong Kong Launches Ad-funded Mobile TV

three_logo.jpgMobile operator, 3, has announced that it has launched an ad-funded mobile TV service in Hong Kong.

The service called Planet TV will include 28 channels covering Children’s shows, entertainment, lifestyle, music, news, sport, technology and travel. more»


15.11.2010    Tags: , ,
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Facebook Lite – A New Opportunity For Mobile Marketing?

facebook_lite.jpgIn the past week there has been a lot of discussion on the internet about “Facebook Lite”, the new version of Facebook that has recently been released for beta testing.

Facebook Lite is apparently intended for users who have slower internet connections, for example on mobile. This may open up new opportunities for mobile marketing. more»


16.08.2009    Tags: , , ,
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China Telecom Partners With Madhouse For Search Advertising

china_flag.gifOne of China’s leading mobile advertising companies, Madhouse, has partnered with China Telecom to bring advertising to mobile search.

Best Tone Information Service is a wholly-owned China Telecom subsidiary that provides local search services. Madhouse will empower Best Tone’s mobile advertising business and serve as Best Tone’s preferred mobile advertising platform partner more»


16.07.2009    Tags: , ,
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Guinness Connects With Rugby Fans
Via Innovative Mobile Tournament Guide

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The Hong Kong Sevens is a 3-day rugby tournament that takes place each year. Guinness is a major sponsor of the tournament, and they were looking for a way to extend the consumers engagement with the brand beyond the time in the stadium.

The result was the innovative mobile marketing application Guinness Passport to Greatness, that won the 2008 MMA award for “Best Use of Mobile Marketing”. It featured an interactive guide to the tournament, plus information about Hong Kong nightlife, and could even speak Cantonese! more»


03.02.2009    Tags: , , ,
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Mobile Adver-Gaming Helps PUMA Connect With Consumers During Shanghai F1 Race

puma_shoecar.gifPUMA, one of the world’s leading sporting footwear company, launched a major mobile campaign recently to coincide with the Formula One race that took place in Shanghai.  It was a comprehensive campaign that included a mobile internet site, adver-gaming, coupons, banners, and search. more»


10.11.2008    Tags: , ,
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Mobile Spam Crackdown in China

china_mobile.gifChina mobile has taken swift action against a company that sent mass mobile spam over its network. It has become the first mobile operator to close the message service ports that were used. Over 200 million mobile phone users were sent random ads. more»


27.03.2008    Tags: ,
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Chinese Subscribers Love To Listen To Music And Download Games

china_market.gifM:Metrics has released the first results from their study of the Chinese mobile media market, and has found that mobile entertainment is very popular among the Chinese, with over 1/3 listening to music and 10% playing downloaded games. more»


04.03.2008    Tags: ,
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China Mobile to Launch Mobile Advertising Service, Major Growth Expected

china.gifChina Mobile has received licensing approval to create and execute its own mobile advertising and marketing services. Its services will focus on different forms of mobile advertising, including sending ads to clients’ mobile phones through service providers, more»


24.07.2007    Tags: ,
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