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“Cyber Monday” Sales Boom,
With Mobile Leading The Way
Over the past several years, the Monday following Thanksgiving has been called “Cyber Monday” in the US, as this is the day that many people start their online shopping for Christmas.
With more and more consumers preferring to use mobile for online commerce, Cyber Monday also provides a good measure of the growth of m-commerce, and 2012 proved the importance of mobile. more»
1-in-5 Online Christmas Sales In 2012
Could Be On Mobile
Based on a recent study from IMRG Capgemini, the Christmas 2012 season could see a major growth in mobile commerce, with up to 20% of all purchases being made by mobile.
This forecast follows on from their Quarterly Benchmarking study which showed that sales through mobile rose to 11.6% in the second quarter of 2012, up from 8.2% in Q1. more»