American Film distributor, Lionsgate, has announced that as part of their marketing efforts for upcoming film Divergent they will run an advanced mobile campaign to target customers in shopping malls.
Lionsgate has frequently been a leading proponent of using mobile to market their films.
As part of the US launch of Marvel’s The Avengers in cinemas, the promoters have teamed up with Walmart in order to offer Walmart shoppers access to a super hero Augmented Reality game. more»
One of this summer’s biggest box office cinema hits is Iron Man 2 – the story about a billionaire technical genius who fights crime as the armored superhero Iron Man. Given the high-tech nature of the film, it was a natural promotional fit for launching a new, premium mobile phone, and not surprisingly, augmented reality was the technology chosen.
In this article we see how LG Mobile Phones teamed up with Marvel Comics, Paramount Pictures, and Total Immersion to execute a campaign utilizing both mobile-based and PC-based AR. more»