30 November to 1 December, 2015
London, UK

unBound London is the UK’s most exciting innovation festival connecting leaders and growth stage companies from digital ecosystems around the world. more»

The use of bluetooth enabled “beacons” in retail environments is one of the growing trends in mobile commerce.

As with any new marketing-focused technology, the key question is always “what is the reach?”

A new release from beacon platform company inMarket shows that beacons seem to be reaching a critical mass of addressable consumers. more»

Many people in the retail sector have recently become aware of – and worried about – the trend known as “Show-rooming“. This is when a consumer comes to a retail location to look at and try a product before later purchasing the same product online.

Now a new trend has been identified – “Web-rooming”. This is the exact opposite of show-rooming, and in fact appears to be more popular.

This infographic explains the phenomenon, and suggests the best ways for retailers to take advantage of this situation.
more»

Every year the reach of mobile expands and impacts our lives in more ways. The spread of mobile devices is changing not only consumer lifestyles, but also business strategy.

Although the industry is immense, it is not at all homogenous, with differing devices, networks, services and consumer behaviors throughout the world. This detailed report from Deloitte provides an interesting look at the current state and important trends in the global mobile industry. more»

more»

P&G’s deodorant brand, Secret has had a long running communications drive against teenage bullying.

Now Secret has launched a new mobile campaign using Snap’s mobile app that encourages teenagers to customize photos and spread an anti-bullying message to their friends and family. more»

Vente-prive is a global pioneer and leader retailer in “flash-sales”, i.e. selling branded overstock items to their members.

Mobile commerce is a natural fit with flash-sales, as there is often a need to react quickly to sales.

Recently Vente-privee released figures which showed just how important the mobile channel is in various European countries.
more»

A recent study published by BI Intelligence has showed that advertisers are getting fantastic results from Mobile Coupon Campaigns.

The study predicts that that the number of US mobile coupons users will increase to 47 million next year, compared with just over 7 million just 3 years ago in 2010. more»

Kimberly Clark, the company behind Huggies Pull Ups, has created a free app to help children and their parents work together through this special event. more»

We are always looking for innovative new mobile marketing campaigns to share on MobiAD News – campaigns that manage to engage consumers in unique ways to build a brand or drive sales.

Americanino is a Chilean apparel brand that put together a truly unique “Pop-Up” campaign based on an outdoor QR code. Their “Hypnotize” campaign convinced young Chileans to take their clothes off in public to win new fashion items! more»

Have some last minute shopping to do and tired of finding the gift you want is sold out in the stores? UK retailer, Argos, has a new, mobile-enabled way to help you save time shopping.

Argos created two Interactive stores at Paddington and Waterloo train station that allow consumers to do some last minute Christmas shopping while waiting for their train.
more»

more»

more»

The past several months has seen a huge growth in the area of mobile commerce. More and more people are now using their phone for shopping, whether they are at home, in the store, or simply out and about.

As a result, many retail brands have greatly increased their use of the mobile marketing channel. Having a good understanding of who is the mobile retail consumer, their characteristics and buying patterns is becoming ever more important.

Recently Millennial Media and comScore have released some very in-depth information about Mobile Retail for all marketers who are interested in this very important trend. more»

Wilkinson sword has integrated a QR code element as part of the launch campaign for its new Hydro Razor 5 in the UK.

The £20 million campaign includes TV, print and digital advertising including high impact takeovers on MSN, Yahoo, YouTube and a brand page on Facebook. more»

Getting access to accurate campaign results information is usually very difficult – most brands prefer to guard this information as a competitive edge.

However, recently Crown Imports (importer of Corona beer), mobile ad network Greystripe and market research firm ComScore have joined together to announce the results of Corona’s recent “Win a Beach Getaway” campaign which ran across Greystripe’s mobile advertising network.

The numbers show the campaign was very effective at increasing in both brand awareness as well as purchase intent.
more»

With Apple launching its new iAd network last week, and the first few advertising campaigns using iAd popping up, it is time to have a look at whether these campaigns are delivering on the anticipation. more»

more»

Shopping site eBay reported that the Christmas 2009 holiday season saw a huge growth in the level of mobile commerce activity, with customers using their mobiles to buy a wide range of products, including a $75,000 1966 Chevrolet Corvette. more»

more»

more»

Campaign measurement firm Dynamic Logic has released the results of a new study to explore the impact In-Call Media, the insertion of audio ads directly into the call stream of a targeted consumer.

The study shows that both brand awareness and purchase intent can greatly increased through in-call advertising, with brand awareness rising almost 12% for some groups. more»

Virtual Zippo Lighter, a free, branded application available in Apple’s iTunes App Store has just passed a major milestone, with 5 million downloads since its launch about a year ago.

Zippo Manufacturing and mobile content company Moderati have said that they will soon be extending its reach with releases in France, Germany, Italy and Spain, plus a premium version of the virtual lighter. more»

You would think ordering a pizza is pretty straightforward. But even this simple task now has a dedicated iPhone application!

Pizza Hut, one of the world’s largest chain of pizza restaurants, has come out with a special iPhone app that let’s you design your own pizza, order it from a nearby store, and then play a game while you wait. more»

It has been just a year since Nike launched their PHOTOiD campaign. This campaign allowed consumers to use their mobile phones to choose colors they liked from the world around them, and have these colors incorporated into a customized pair of Nike running shoes.

This was one of the first campaigns to exploit visual interactivity to engage consumers, and although the campaign is no longer active, it is still a great example of creative use of innovation for marketing. more»

The Coca Cola Company has long been committed to experimenting with new approaches for building engagement with their consumers.

Recently, one of Coke’s major soft drink brands, Fanta, teamed up with Ogilvy Advertising to bring out a mobile application for teens using a new technology that (as far as we know) has never before been used for mobile marketing.

The Fanta Stealth Sound System brings teens together by letting them talk in secret, without adults even knowing that they are communicating. more»

Kraft Foods has announced that it will be adding a mobile site to increase mobile engagement with consumers. The site, built by Publicis-owned Phonevalley, will offer consumers recipes, meal ideas, and shopping lists while on the go. more»

Gamevil, the LA based mobile games publisher, has announced an extension of their partnership with the Coca-Cola company.

A new version of their best selling Baseball Superstars game will include Coke ads throughout the stadium.
more»

Greystripe, the ad-funded mobile game distribution company, has released their latest “Consumer Insight” study.

The study gives an in-depth demographic view of the iPhone consumers seen on the Greystripe network during the first quarter of 2009 and provides information about consumer behavior preferences for a range of product categories, including fast food restaurants, PC’s, television, and cinema – all categories which are advertised on mobile.

more»

Global spending on advertising will drop by almost 7% in 2009, according to ZenithOptimedia in their revised ad expenditure forecast for 2009. Central & Eastern Europe will be most effected (-14%), whereas Latin America the least effected (-2%). Online advertising is predicted to be the only ad medium that will grow in 2009, increasing from $50 billion to nearly $55 billion. more»

This week the annual Festival of Media took place in Valencia, Spain. Several hundred key leaders from the media and advertising industry convened for 2 days of informative presentations and relaxed networking in the Spanish sun.

The global economic situation was clearly a big topic, and major brands P & G and Coca Cola talked about how they are organizing to get through this difficult time. more»

Ad network Greystripe has released very encouraging metrics about the effectiveness of a new ad campaign for Unilever’s AXE products, including a 15% lift in intent to purchase.

The campaign utilizes new Greystripe technology that translates Flash applications into formats that can run on the iPhone. more»

House of Fraser is a leading clothing store, who wanted to “re-launch” a number of their retail stores around the UK. To do this, they ran a campaign on the youth-oriented Blyk mobile network.


(from our recent interview with Shaun Gregory, CEO of Blyk UK.) more»

It’s common knowledge that a lot of mobile advertising is actually for mobile products – downloads, entertainment, or mobile phones themselves. This appears to be changing in Europe, according to a new study released by comScore, which shows an increase in mobile ads for consumer goods such as food, clothing, and consumer electronics. more»