Mobile search marketing enjoyed a very good Christmas season this year. The numbers are impressive.
According to the Digital Marketing Report Q4 2014 , mobile organic search traffic grew 54% from a year earlier, and now represents over 40% of all organic search across the three main search engines (Google, Bing, Yahoo).
And more impressive, on Christmas day mobile plus tablet click share was over 50%!
Mobile advertising company BuzzCity has announced it is teaming up with academics from the National University of Singapore (NUS) in an attempt to further safeguard ad quality online.
The campaign tackles use of the dominant advertising model Cost Per Click (CPC), ensuring users can’t generate fraudulent clicks – either manually, or through the use of specially designed ‘bots’. more»