A key takeaway from the Cannes Lions advertising conference earlier this year was the emergence of programmatic as no longer a dirty word within the industry.
It is no surprise! According to a report just released from BI intelligence, programmatic will account for over $18.2 billion in U.S. digital ad revenues in 2018, up from just $3.1 billion in 2013.
So why is it creating such waves within the industry? Read this analysis to find out.
Industry Opinion by Charlie Faulkner, head of EMEA and APAC, Manage.com
|What is it and Where is it going? #mobiad " > Tweet||del.icio.us|
Sometimes it seems that digital advertising has evolved into an overly complex eco-system with so many interconnected players that it is difficult to keep track of them all.
Take a look at this incredible chart which attempts to provide an overall context and put all the key players into perspective.
A recent study published by the IAB-UK and PricewaterhouseCoopers has showed that during 2009, total spend in the UK mobile advertising market grew by 32% to a new high of £37.6 million.
Among the specific formats of mobile advertising, mobile search increased the fastest with a 41% growth.
Reacting to the growing popularity and installed base of high end smartphones, Google has introduced some new features for their AdSense for Mobile product.
These new features take advantage of the full internet browsing capabilities of smartphones to enable advertisers to provide a richer advertising experience. more»