One of last year’s more impressive infographics came from the folks at Formstack, the appropriately titled ‘Toolbox of the small business marketing cycle’.
The infograph looks at each of the five steps of the marketing cycle, and provides information, recommendations and tools for each stage. Check it out, there are a number of gems for the marketing-savvy small business owner. more»
Twitter’s revenue from mobile advertising was higher than that of its website on many days in the last quarter, its CEO has revealed.
Dick Costolo made the announcement earlier this month at a conference in San Francisco, telling reporters Twitter is “borne of mobile”. more»
Budweiser Ice Cold Index
Beer is of course a very popular drink in Ireland, and most people already have a favorite brand of beer that they drink on a regular basis.
So what can a beer brand do to encourage Irish men to try a different beer when they go to the pub?
Budweiser found the answer to this challenge in a very innovate mobile campaign that provided mobile coupons whose value varied according to the local weather! more»
According to a study by marketing research company Nielsen, mobile advertising is more effective in Europe than it is in the United States.
The findings showed that owners of tablets and smartphones in Italy, Germany and the UK were more likely to make a purchase online via their PC after seeing a mobile advert than their American counterparts. more»
Sometimes we come across an idea that is so interesting or innovative, we have to report on it even if it is not yet clear what the uptake will be.
One such idea is the “QR code service from Space“, recently launched by Phillips & Company.
Check it out. more»
A recent study by MediaCom and Ribena has shown that brand awareness is 25% higher among people who have engaged with branded content. The research compared exposure to different types of Ribena display advertising. more»