The latest version of Millennial Media’s, Scorecard for Mobile Advertising Reach and Targeting report (S.M.A.R.T.), shows just how fast mobile advertising is growing in certain sectors.

While Entertainment still is the top spending vertical category, other categories are growing faster, with Travel growing over 400% and Pharmaceuticals increasing by almost 500% over the past year! more»

When Ubisoft was preparing to launch their Wii game “Just Dance 3“, one of their key objectives was to broaden the target of the Just Dance series beyond their traditional core customer base of teenage girls.

Widening the audience for the games meant finding a way to market to non-traditional Just Dance fans, and it turned out that using a mobile app was a great way to go! more»

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21 June 2010
London, UK


The 7th annual ‘Oscars of the mobile world’ adds six new categories to mark industry evolution. The gala dinner takes place on 21 June 2010, London. more»

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A recent poll released by Deloitte shows that the recession has had a strong impact on the media consumption habits of American consumers.

Deloitte’s State of the Media Democracy Survey Fourth Edition revealed that television is again gaining in popularity, gaming is growing, and the mobile is being used for an increasing diverse set of activities. more»

Every month, Millennial Media puts out a SMART report on the US mobile advertising market (SMART=Scorecard for Mobile Advertising Reach and Targeting).

In their latest report they give a detailed look at the top 10 verticals for mobile advertising spending, as well as some interesting information on what forms of interactivity people are actually engaging in. more»

The Fox Mobile Group is part of News Corporation, one of the largest media companies in the world. News Corp owns such well know assets as 20th Century Fox film, FOX TV broadcasting, National Geographic cable channel, part of B Sky B and Sky Italia, newspapers such as The Times and The Sun in the UK, The Wall Street Journal, and social networking site MySpace.

With such a wealth and diversity of media assets, understanding how to monetize them in new channels such as mobile is very important. In this interview, we talk with Mauro Montanaro, CEO of Fox Mobile Group about branded content, mobile advertising, and how Fox is setup to take advantage of this emerging distribution channel. more»

Greystripe, the ad-funded mobile game distribution company, has released their latest “Consumer Insight” study.

The study gives an in-depth demographic view of the iPhone consumers seen on the Greystripe network during the first quarter of 2009 and provides information about consumer behavior preferences for a range of product categories, including fast food restaurants, PC’s, television, and cinema – all categories which are advertised on mobile.

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America’s most popular morning televison program, The Today Show, has launched an iPhone application in partnership with Zumobi. The app will offer millions of consumers access to the program’s leading news, entertainment and lifestyle content, right from their mobile device. more»

For the launch of their new horror film “The Unborn”, Universal Pictures has turned to mobile as a great way to communicate with their target audience, and to provide them with entertaining content they can enjoy no matter where they go. more»

Abphone, the France based mobile entertainment search company, seems to be doing very well according to announcements made by the company recently.

Abphone has an interesting business, it has built a search engine and service focused solely on entertainment content – images, wallpapers, videos and games. more»

Minick has launched an iPhone specific mobile site for the Universal Pictures animated film The Tale of Desperaux. The move was prompted by iPhone becoming the top visiting browser to the existing Desperaux mobile site. more»