MobiAD Archives


Customizing a bottle of Scotch:
A Father’s Day message from Diageo

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The best advertising campaigns are often those that help people communicate their true feelings and emotions.

This mobile campaign from Diageo, which ran in Brazil, does just that. And although its not overly complex or hi-tech, it certainly adds a bit of fun and helped people express what they really feel on Father’s Day.

And according to Diageo, they learned several key lessons from running this campaign.
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07.08.2013    Tags: , , ,
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