As has become a tradition in recent years, Chetan Sharma has produced his annual Mobile Industry Predictions Survey.
Each year, Chetan contacts a wide variety of leaders in the mobile industry to see what they feel will be the key trends in the upcoming year, as well as what they thought were the most interesting and important developments during the previous year.
It always makes for interesting reading!
Every year at this time we see dozens of “Top Trends” predictions for the upcoming year. This year, top tier VC firm Kleiner Perkins Caulfield & Byers has released one of the most comprehensive and interesting presentations we have seen for a long while.
It includes lots of data about the state of the mobile internet, mobile advertising, and mobile platforms, as well as making some very interesting projections. Highly recommended. more»
Media Services company, Zenith Optimedia has increased its global 2010 ad spend forecast from 2.2% to 3.5%. This is the third consecutive time that they have upgraded their forecast after six consecutive downgrades.
While the report focuses on global ad spend across all media, this is relevant to mobile as any increase in overall ad budgets is likely to mean an increase in funds available for mobile campaigns as well. more»