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MobiAD Archives


The Global Mobile Consumer:
Insights from Deloitte

global_mobile.jpgEvery year the reach of mobile expands and impacts our lives in more ways. The spread of mobile devices is changing not only consumer lifestyles, but also business strategy.

Although the industry is immense, it is not at all homogenous, with differing devices, networks, services and consumer behaviors throughout the world. This detailed report from Deloitte provides an interesting look at the current state and important trends in the global mobile industry. more»


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MLOVE Confestival 2012

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27 to 29 June, 2012
Berlin, German

The The MLOVE ConFestival brings together CEOs, innovators and entrepreneurs from across multiple disciplines to share, learn and cross-pollinate ideas with an array of scientists, artists and other thought leaders. more»


15.05.2012    Tags: , , ,
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Mobile x Music

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20 September, 2012
Hamburg, Germany

MLOVE invites musicians, publishers, media, app developers and record labels to discover the unlimited opportunities that Mobile offers in terms of producing, sharing and publishing music. more»


15.05.2012    Tags: , ,
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Nielsen Study Finds That Mobile Ads More Effective In Europe

kindle_reader.jpgAccording to a study by marketing research company Nielsen, mobile advertising is more effective in Europe than it is in the United States.

The findings showed that owners of tablets and smartphones in Italy, Germany and the UK were more likely to make a purchase online via their PC after seeing a mobile advert than their American counterparts. more»


14.03.2012    Tags: , , , , ,
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Vodafone Mobile Clicks 2011:
Vote For Your Favorite

mobileclicks.gifVodafone Mobile Clicks is an initiative designed to accelerate innovation in the mobile internet sector across Europe. Entrants come from seven countries, including UK, Netherlands, Turkey, Portugal, Spain, Germany, and Ireland.

After the first rounds of judging, the entries have been reduced down to 7 finalists, one from each country. You can vote now for your favorite.
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01.09.2011    Tags: , , , , ,
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1 Million Downloads: VW Has Great Success With Adver-Games

app-logo.pngVolkswagen has announced that it continues to see great consumer response to it’s mobile games.

The latest game, called Volkswagen Touareg Challenge, has been downloaded over 1 million times in the first 10 days after its launch. more»


18.06.2010    Tags: , ,
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28% Of Donations to Haiti Appeal Via Mobile

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The MMA has released its latest “Consumer Briefing” report into mobile donations in the UK, French and German markets.

The report shows that in some countries, mobile is already the most popular way for people to donate to a charity. more»


03.05.2010    Tags: , , , , ,
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IKEA Uses Mobile Augmented Reality To Engage Shoppers’ Imagination

ikea_lamp167×260.gifEarlier in 2009 IKEA launched a new line of furniture, IKEA PS, whose objective was to stretch the idea of design, to think about empowering people, and to minimize the impact on the world.

With such unusual designs, IKEA felt they had to do something special to help customers imagine how this furniture would fit into their houses, so they turned to a mobile augmented reality solution.

The Portable Interior Planner application gives customers the ability to see exactly how the new designs will look in their home, without the need to actually move any furniture! more»


17.08.2009    Tags: , ,
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Mobile Ad Effectiveness Study Shows Great Results For Nissan

nissan2.gifThe automotive sector has been one of the big early supporters of mobile advertising, with many interesting campaigns. The question people always ask though, is what has been the impact of the campaigns.

Nissan ran a campaign recently to promote the innovative features of their Murano line. At the same time they ran a detailed research project among consumers to gauge the effect of the campaign. What they found was a big jump in product awareness – over 30% – as well as a significant improvement in the overall image of Nissan.
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27.03.2009    Tags: , ,
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BMW Brings New Technology To Auto Sales

bmw_table_standing.gifJust after I wrote the article about the Ogilvy Marketing Innovation Lab, I had the chance to visit BMW headquarters in Munich, Germany.

The Ogilvy team had shown me an interactive table from Microsoft, called “Surface” that could be used for marketing purposes. In Munich, I had a chance to see just exactly how BMW is planning on using these tables as part of their sales process. more»


26.01.2009    Tags: , ,
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M-Days

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22 & 23 January, 2009
BMW Weld, Munich, Germany

The motto of the M-Days 2009 is “The Mobile Phone as a Multiplier: Convergence of mobile towards online and traditional media channels in the 21st century”. more»


22.11.2008    Tags:
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Pick Up Shopping Coupons at the Phone Booth

phonebooth-3.gifThe Department “Geo-Informatik” at the University of Muenster in Germany has installed a coupon system on the public phone booths in Muenster downtown. Depending on the time of day, the location, and the current weather, dynamic coupons are displayed that can be redeemed in the surrounding stores. more»


04.10.2007    Tags: ,
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German Directory Service “Das Oertliche” Offers Ad-funded Mobile Phone Navigation

compass-euro.gifThe leading German White and Yellow Pages Directory service offers a free download of a full navigation system onto the mobile phone. The user simply downloads and installs the software from the website of “Das Oertliche”. more»


04.10.2007    Tags: ,
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Ad-funding “Rocks Your Mobile” in Germany

rock_mobile.gifGerman software developer Rock Your Mobile launches Call’n Cash technology. It allows ads to be distributed to mobile phones based on specific target consumer needs and profiles. more»


24.07.2007    Tags: ,
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