MobiAD Archives

New Study Shows Brand Awareness Greatly Impacted By “In-Call Media”

in_call_mouth.jpgCampaign measurement firm Dynamic Logic has released the results of a new study to explore the impact In-Call Media, the insertion of audio ads directly into the call stream of a targeted consumer.

The study shows that both brand awareness and purchase intent can greatly increased through in-call advertising, with brand awareness rising almost 12% for some groups. more»

03.09.2009    Tags: , ,
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