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MobiAD Archives


Innovation In Mobile In-Game Advertising: Kiip Launches “The Swarm”

kiip_games.jpgKiip is a start-up company focused on in-game mobile advertising. Their differentiator has been offer consumers real word rewards for virtual achievements.

Now Kiip is about to up the ante by launching a new service called The Swarm, with Walt Disney Studios as the first advertiser. more»


30.01.2012    Tags: ,
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New In-Game Advertising Formats To Increase Brand Recognition For Advertisers

tapme-logo.pngMobile ad platform Tap Me has launched new advertising formats specially designed for mobile in-game advertising.

The new formats aim to pass on brand messages to consumers in a far less intrusive way than current in-game ads. more»


22.03.2011    Tags: ,
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