Kiip is a start-up company focused on in-game mobile advertising. Their differentiator has been offer consumers real word rewards for virtual achievements.

Now Kiip is about to up the ante by launching a new service called The Swarm, with Walt Disney Studios as the first advertiser. more»

Mobile ad platform Tap Me has launched new advertising formats specially designed for mobile in-game advertising.

The new formats aim to pass on brand messages to consumers in a far less intrusive way than current in-game ads. more»