Every once in awhile, we see a service or product which seems to offer something quite new in the world of mobile advertising.

LoopMe is such a service, as it provides a unique consumer centric view of mobile advertising, as well as supporting robust business models for both advertisers and publishers.

Check out this innovative approach. more»

Kiip is a start-up company focused on in-game mobile advertising. Their differentiator has been offer consumers real word rewards for virtual achievements.

Now Kiip is about to up the ante by launching a new service called The Swarm, with Walt Disney Studios as the first advertiser. more»

Mobile ad platform Tap Me has launched new advertising formats specially designed for mobile in-game advertising.

The new formats aim to pass on brand messages to consumers in a far less intrusive way than current in-game ads. more»