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MobiAD Archives


Google “Chrome Experiments”:
Simple games that demonstrate new technology for consumer interactivity

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Mobile Marketing has usually been an “early adopter” of all new mobile technologies: agencies and brands have been good at figuring out how some new technology can be used to increase engagement, demand attention, or build loyalty (think about AR, mobile apps, accelerometers, location, etc.)

Here is a really interesting new technology demonstration from Google, showing off one of the features of HTML 5 that is in Chrome. We don’t think we’ve seen this in a mobile marketing campaign yet, but we’re sure some innovative agency will start soon!
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22.06.2013    Tags: , , ,
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MLOVE Confestival 2012

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27 to 29 June, 2012
Berlin, German

The The MLOVE ConFestival brings together CEOs, innovators and entrepreneurs from across multiple disciplines to share, learn and cross-pollinate ideas with an array of scientists, artists and other thought leaders. more»


15.05.2012    Tags: , , ,
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Innovative Cooking App Uses
“Gesture Control Technology”

hand_wave.jpgThere are lots of cooking apps around, but only one that lets you control the cookbook with a wave of your hand!

My Kitchen Table, a new cooking app from personal media company TigerSpike in partnership with Ebury Publishing brings together great recipes with innovative technology to improve the cooking experience. more»


30.11.2011    Tags: , ,
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Mobile Augmented Reality Builds Deep Consumer Engagement

ar-iphone-leader-170.jpgSometimes a new technology will suddenly hit a magic “tipping point”, and all of a sudden you read about it everywhere – news sites, blogs, conferences, your friends, etc.

These days, it looks as though Mobile Augmented Reality has reached that tipping point and has now become one of the hottest topics in the mobile arena.

It’s already clear that mobile AR will have many applications in the area of mobile advertising and marketing, so we thought it would be a good time to take a more detailed look at the current state of this exciting new technology and the ways it can be used to create consumer engagement.
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Visual Interactivity:
The Next Great Way To Engage Consumers

visual_inter_mainimage.gifLooking around the world today, it seems as though everything is becoming digital – music, photos, video, ads, TV, books, etc.

And it is clear that the mobile phone is playing an increasingly important role as a person’s means of interacting with this digital world.

In this two-part article we will take a look at a very interesting type of interaction which is still emerging – the mobile camera. The camera can be used in many ways to engage consumers: QR codes, augmented reality, advanced image recognition, plus several others. more»


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BMW Brings New Technology To Auto Sales

bmw_table_standing.gifJust after I wrote the article about the Ogilvy Marketing Innovation Lab, I had the chance to visit BMW headquarters in Munich, Germany.

The Ogilvy team had shown me an interactive table from Microsoft, called “Surface” that could be used for marketing purposes. In Munich, I had a chance to see just exactly how BMW is planning on using these tables as part of their sales process. more»


26.01.2009    Tags: , ,
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Ogilvy Innovation Labs:
Engaging Clients In The Digital Future

ogilvy_wall.gifInteractive furniture?
Mobile phone dart games?
3D Television ads?
Interactive floor projectors?
The Ogilvy Digital Innovation Lab in London has them all.

If you are interested in exploring some of the ways that brands will communicate and engage their customers in the future, this is a good place to start. We had the chance recently to visit the Ogilvy Digital Innovation Lab in London to see some of this future. more»


19.01.2009    Tags: ,
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